B2B SaaS


Essential SaaS Metrics: What You Should Track and Why

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. More than half of SaaS companies believe that customer…

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5 Ways to Build a Differentiated B2B SaaS Sales Strategy

SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…

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UK B2B SaaS products

Top 28 UK B2B SaaS Products

B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…

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6 B2B SaaS Content Marketing Tips that Convert

For SaaS companies, organic search accounts for more than a quarter of all traffic, second only to direct traffic.1 In short, high-quality B2B content marketing for SaaS companies is crucial. So it’s no surprise that 55% of B2B marketers publish content multiple times per week — 12% more than the general marketer population.2  Companies that…

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SaaS homepage designs

5 Key Features of SaaS Homepage Design

So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…

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Choosing the Right SaaS Pricing Model

The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.

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Customer Onboarding

A Guide to Customer Onboarding for SaaS

They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…

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SaaS Funding: Venture Capital advantages and disadvantages

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

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Customer Lifetime Value

How to Calculate Customer Lifetime Value for SaaS Companies

Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…

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How to Calculate ARPU for SaaS Companies

In the age of big data, keeping a close eye on the right key metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific SaaS metrics to gain that all-important edge. Of course, you’ll likely be aware…

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