B2B SaaS
45 Digital Marketing B2B Benchmarks for SaaS Marketers
B2B benchmarks play a crucial role in understanding how your marketing strategies are performing — from evaluating a single campaign’s performance to assessing your long-term performance. Benchmarks allow you to compare your business with the competition, judge your performance over time and, importantly, identify where improvements are needed. This helps you to set better, more…
Has XaaS Changed Business Models?
The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have been outsourcing functions, services and support for decades. XaaS hasn’t changed that, it’s just made it easier than ever, and that simplicity…
Marketing-as-a-Service: What Is It and Why You Need to Know About It
The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making this work is outsourcing components of your business that sit outside of your core expertise. For example, it’s now commonplace for businesses to consume IT products on demand….
Top 25 SaaS VC Firms for B2B
Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…
Essential SaaS Metrics: What You Should Track and Why
Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. More than half of SaaS companies believe that customer…
5 Ways to Build a Differentiated B2B SaaS Sales Strategy
SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…
Top 28 UK B2B SaaS Products
B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…
6 B2B SaaS Content Marketing Tips that Convert
For SaaS companies, organic search accounts for more than a quarter of all traffic, second only to direct traffic.1 In short, high-quality B2B content marketing for SaaS companies is crucial. So it’s no surprise that 55% of B2B marketers publish content multiple times per week — 12% more than the general marketer population.2 Companies that…
5 Key Features of SaaS Homepage Design
So you have a great SaaS product, and there’s been time and resources invested into a website to showcase who you are and what you do. But the nature of SaaS is competitive, and it can be difficult to distinguish yourself from competitors and keep the attention of your audience. The average user now spends…
Choosing the Right SaaS Pricing Model
The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.
