B2B SaaS

SaaS Funding: Venture Capital advantages and disadvantages

Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…

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How to Calculate Customer Lifetime Value for SaaS Companies

Every business (and every founder for that matter) worth their salt grapples with their value-added. Whether they’re providing the value that a customer needs and expects, and whether they’re doing all that they can to ensure customer retention and prevent the loss of customers to competitors. But value works both ways. B2B SaaS companies also…

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How to Calculate ARPU for SaaS Companies

In the age of big data, keeping a close eye on the right key metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific SaaS metrics to gain that all-important edge. Of course, you’ll likely be aware…

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Top UK B2B FinTech’s to Get Funding

In the prosperous world of finance, technological advancements have been an outlet for many successful SaaS products, and this industry is gaining interest globally. However, B2B Fintech’s (Financial Technology) don’t always hit the headlines as their B2C counterparts do. But that doesn’t mean they’re any less compelling.

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The Hottest UK AI Businesses to Get Funding

The popularity of AI (Artificial Intelligence) grew rapidly in 2019 as businesses rushed to be on-trend with the latest fad. Come 2020, AI adoption is showing no signs of slowing down, and with Venture Capital firms becoming increasingly interested in investing in this area, B2B SaaS and tech startups have latched onto this promising prospect.

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Why Marketing is Key to Your SaaS Business Model

As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.

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SaaS Outlook for 2020

SaaS is a fast-changing industry. With low barriers to entry and the allure of huge payout, SaaS is fast becoming the gold-rush of the 21st century. But just like prospecting, there are no guarantees. In fact, an estimated 92% of SaaS companies fail within three years. In order to succeed, you need more than just…

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Delivering B2B SaaS Product Demos That Create Sales

We see a lot of new technology, whether it be prospects, customers or the software we use to run our agency. In the last week I’ve sat through six SaaS product demos. Before going into a demo there is always a sense of excitement, the sense that I’m about to see something that solves a…

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How to Build an Effective B2B SaaS Marketing Team

Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They also need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to…

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How to Build an Effective B2B Tech or SaaS Marketing Team

Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to close…

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