Archive for September 2021
10 Ways to Be Prepared for the Update to Google Third Party Cookies
Third party cookies have been under significant consumer fire since UK cookie law made their consent mandatory back in 2011. Since then, Firefox and Safari have both taken industry-changing moves to block third party cookies that have the potential to leave consumer data, and general ethics, at significant risk. Back in January 2020, Google announced…
Read MorePowerful and Effective B2B Lead Nurturing Strategies That Get Results
Companies all around the world have adopted B2B inbound marketing strategies in the hope of generating more leads for the company. However, generating leads is on a level playing field when it comes to importance with one crucial thing. Keeping those leads. Without strategies to cherish and maintain leads, there will be no progress due…
Read MoreAre Virtual Business Networking Events The Future of Lead Generation in 2023?
Given the lockdown restrictions imposed across the world due to the COVID-19 pandemic, it’s no surprise that virtual business networking events have become so commonplace. This increase has seen the emergence of a variety of different virtual networking events, each of which aims to facilitate discussion, interaction and engagement within industries. Virtual networking has its…
Read MoreThe New B2B CMO Profile – 5 Types You Could Be
Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some lingering angst around growth management. We, at Gripped, find this troubling so we’ve taken the time to compile a list of five profiles…
Read MoreHow to Reduce Customer Churn for Your Subscription-Based Business?
Most business owners find a revolving pattern in their subscription-based business. People enter your business model, indulge with your services for a while, and then lose interest or drift away. Customer retention is one of the biggest challenges, especially for subscription-based/SaaS businesses. It becomes more of a concern if you charge recurring fees, be it…
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