Steve Eveleigh
B2B Lead Nurturing Strategies (Updated for 2023)
B2B sales cycles can be long. To make it worse, in more cases than not we see sales and marketing teams that aren’t fully aligned around their roles and responsibilities. The lack of alignment means that sales cycles only get longer and funnel starts to leak. While lead nurturing isn’t a universal panacea, it should…
How to Generate B2B Leads Using Social Media
Social media can be a brilliant option for generating leads. Unfortunately, many B2B companies and B2B marketers fail to harness this power, unlike their B2C counterparts. The potential of this possibility is being missed completely in this section of the business world. Before we teach you how to generate b2b leads using social media, there…
What Length Should Blog Posts Be to Generate Leads?
It’s become common that blogs form part of your traffic strategy. They can be a useful source of generating relevant traffic for your products and services. It’s now the case that most B2B businesses will blog, that wasn’t the case five years ago. But, it still seems that many people are making some simple mistakes….
B2B Marketing Trends in 2019
B2B SaaS and tech brands must invest more in building trust. Trust is the number reason why people buy and the lack of it the number one reason why they don’t. B2B brands are notoriously faceless. 2019 will be all about developing trust, and here are the trends that’ll make it happen. Section 1: LinkedIn…
Integrated Marketing: Traditional and Inbound Combined
All modern businesses understand the importance of a well-conceived, comprehensive marketing strategy. However, some are unsure of what it should consist of; others falter in implementing it. An ideal marketing strategy is one that includes the best of traditional and modern marketing methods. Traditional marketing is outbound and push-based, whereas inbound marketing, which is largely…
Why Your Blog Posts Aren’t Showing Up in Google Search Results
Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in search…
How to Build an Effective B2B Tech or SaaS Marketing Team
Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to close…
Freemium vs. Free Trials: Picking the Right B2B SaaS Sales Model
Selling B2B SaaS isn’t like other B2B products. Higher-end SaaS enterprise solutions will generate per customer subscription values high enough to justify costly sales cycles. For the low-end of the market, companies have to create self-service sales funnels to avoid spending more on customer acquisition than the average lifetime value of those contracts. Luckily, SaaS…
Managing your marketing budget in uncertain times
Spend now so you don’t have to later So nobody likes to say the ‘R’ word. But, they are a fact of life. Arecession seems to hit at least once a decade. In America, the trend has been once every 5 years since 1945 — they were more common before. Even in the UK, we…
The Six Marketing Metrics That Founders and Execs Actually Care About
At Gripped, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the…
