Archive for May 2020
Choosing the Right SaaS Pricing Model
The pricing model for your business is a large determiner in whether you succeed or fail, but with so many pricing models out there, it can be a difficult aspect of any SaaS business’ growth strategy to get right.
Read MoreThe Top 30 B2B SaaS Companies to Watch
What are some of the top companies in the B2B SaaS market? What makes them stand out from their competitors? Business-to-business (B2B) software has become a major part of our daily lives. From accounting to CRM, collaboration tools to ecommerce platforms, these solutions are helping businesses run efficiently and effectively. B2B SaaS delivers practical time,…
Read MoreHow to Qualify Marketing Leads: A 5 Step Process
Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…
Read MoreA Guide to Customer Onboarding for SaaS
They say first impressions count, and the onboarding process is a tone-setter for the relationship you will have with each customer. Get it right and it can lead to a long-lasting relationship that will boost your customer lifetime value and provide a healthy contribution to revenue. Get it wrong, and it won’t be long until…
Read MoreBuilding Bridges with Sales and Marketing Alignment
As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…
Read MoreDefining Buyer Personas in 5 Steps
In order to effectively sell something to someone, you need to understand their pain points. How does your product solve an issue that they are having? This is only the first step of the equation that cracks sales.
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