Archive for October 2018
Why Your Blog Posts Aren’t Showing Up in Google Search Results
Marketers have the power to deliver growth for your business. If you align your understanding of the customer persona, the challenges they face, the problems you solve and your messaging and not to forget the Google algorithm and the keyword topics your customer will be searching for: you’ll get your content ranked first in search…
Read MoreHow to Build an Effective B2B Tech or SaaS Marketing Team
Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to close…
Read More5 Tips for Promoting Yourself and Your Business on Social Media
Social media is a powerful tool that can connect you with potential buyers and support your sales and marketing efforts. However, when starting out with posting on channels like Twitter, LinkedIn and Facebook it is easy to fall into the trap of writing unimaginative and bland content. Whilst a well-curated, relevant feed can be a…
Read MoreInfluencing the Digital Age Buyer’s Journey
Information in today’s digital milieu has always been a double edged sword for sales and marketing. It works for you if you can control it. Information comes from your sales team, your website and your press releases. Outside that – it’s a free-for-all.
Read MoreFreemium vs. Free Trials: Picking the Right B2B SaaS Sales Model
Selling B2B SaaS isn’t like other B2B products. Higher-end SaaS enterprise solutions will generate per customer subscription values high enough to justify costly sales cycles. For the low-end of the market, companies have to create self-service sales funnels to avoid spending more on customer acquisition than the average lifetime value of those contracts. Luckily, SaaS…
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