Steve Eveleigh
How to Qualify Marketing Leads: A 5 Step Process
Your SaaS business depends not only on leads coming through the door, but also that these are of high quality. While it isn’t an easy task, strategies for lead generation and lead nurturing are both commonly understood parts of the sales and marketing equation. Lead qualification, however, is a lesser known but equally important step…
Building Bridges with Sales and Marketing Alignment
As a business, there’s nothing more damaging than being stuck in your old ways, and for sales and marketing teams, breaking out of the mentality that you’re separate functions is essential. Marketing is synonymous with sales — one generates leads, the other converts — and if the right inbound leads aren’t being nurtured then sales…
SaaS Funding: Venture Capital advantages and disadvantages
Everyone wants their business to take off. So if there’s one thing that no Software as a Service (SaaS) company can afford to do, it’s rest on its laurels. In their constant battle to deliver value for users and stay one step ahead of the competition, SaaS companies need to exist in a state of…
How to Calculate ARPU for SaaS Companies
In the age of big data, keeping a close eye on the right key metrics and KPIs can help businesses plot a clear path to success. But in the increasingly competitive world of B2B SaaS, you’ll need to look at very specific SaaS metrics to gain that all-important edge. Of course, you’ll likely be aware…
Why Marketing is Key to Your SaaS Business Model
As more and more of us lead increasingly connected, digital lives (both personally and professionally), there is ever-expanding opportunity for new technology to deliver value. These opportunities to create new software and products have driven the SaaS (Software as a Service) market to grow exponentially in popularity.
SaaS Outlook for 2023
SaaS is a fast-changing industry. With low barriers to entry and the allure of huge payout, SaaS is fast becoming the gold-rush of the 21st century. But just like prospecting, there are no guarantees. In fact, an estimated 92% of SaaS companies fail within three years. In order to succeed, you need more than just…
Delivering B2B SaaS Product Demos That Create Sales
We see a lot of new technology, whether it be prospects, customers or the software we use to run our agency. In the last week I’ve sat through six SaaS product demos. Before going into a demo there is always a sense of excitement, the sense that I’m about to see something that solves a…
How to Build an Effective B2B SaaS Marketing Team
Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They also need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to…
The B2B Buyer’s Journey and Knowing What to Do at Each Stage
Section 1: The B2B Buyer’s Journey – what is it, and why is it important? Whenever somebody makes a purchase, a buyer’s journey is undertaken. Simply put, the buyer’s journey is the pathway that is taken by the buyer before the decision to purchase is made. This process, no matter who you are remains pretty…
How to Use Inbound Marketing to Support Outbound Lead Generation
The relationship between marketing and sales is kind of like the relationship between petrol and your car. The processes behind it can get extremely complicated, but for most of us it’s enough to know that, by and large, the system works. The more comprehensive your marketing, the more visible and appealing you are to your…