Archive for June 2022
What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?
Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…
Read MoreWhat is a Google Analytics Landing Page?
Measuring how your website visitors behave is important. By understanding their behaviour, you can make critical and well-informed changes to how your website, campaigns and calls-to-action are structured, planned and executed. Within Google Analytics, you can use Landing Pages to optimise your first interactions with website visitors in a way that has proven most profitable…
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