Archive for December 2020
Everything Wrong With Your Content Marketing Strategy. And What to Do Next.
2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…
Read More5 Ways to Build a Differentiated B2B SaaS Sales Strategy
SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…
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