Steve Eveleigh
How to Monitor Social Media for Marketing, Sales
In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an…
How B2B Sales & Marketing Teams Should Work Together
Before we dig into how sales and marketing should work together to improve performance, let’s look at how these two bedfellows came together. Marketing is rooted in advertising. Billboards and direct mail were a vital marketing tactic for years, and they worked, but no one knows exactly how well but it is almost impossible to…
Account Based Marketing: A Practical Guide
Before we start its worth saying that this is a long read. But for a subject like Account Based Marketing for B2B we thought it worthy of a long form article. So let’s get started! Too much of a good thing will kill you. Drink more than 6 litres of water in less than an…
B2B Buyers have changed, but why haven’t B2B sales?
In this article we’re are going to dive into the modern buyer. What makes someone a “Modern Buyer” and then we’ll look at how this ties into the sales process. Today’s buyer has all the power. It’s a hard pill to swallow, admitting you do not have the control, but once you do you can…
Why You Should Publish Pricing on Your Website
Many companies shy away from listing their prices front and centre online, or even making them available at all. This is particularly true for B2B vendors. This is based on the traditional belief that your competitors will use this information to undercut your price points; and for products and services that require contact with a…
The Best B2B Inbound Marketing Channels
When to Use What Inbound Marketing Channels 89% of B2B buyers research potential suppliers online. Even for the most complicated products, a phone call is now relegated to the end of the sales process. That means using the internet to build brand awareness and initiate engagement with customers. Inbound marketing is about attracting early stage…
How to Create a Go-to-Market Strategy and Business Plan
Many businesses start with a good idea and smart people. The same goes for new product launches within established companies. This isn’t enough, however, to create success. To do that, you need a business plan and a go-to-market strategy. This is a guide to turning an idea into revenue. Step 1: Start Your Business Plan…
9 Ways to Increase Revenue for B2B Tech Businesses
Businesses really come down to sales. If you do everything right, but can’t bring in revenue, the rest ultimately will not matter. You need to generate brand awareness, turn traffic into leads, and turn leads into customers. Building a brand requires understanding yourself, your customers and the available channels of communication. Your strategy has to…
How to Choose SEO Long Tail Keywords
SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…
How to Generate B2B Leads Online
On a weekly basis, I speak to many B2B sales and marketing professionals. The most frequent topic is demand generation. How do I get more leads to sales? Or, why isn’t the marketing team delivering leads? However, a week also doesn’t go by without hearing the mistaken claim ‘our customer do not search online‘. Its…
