Archive for September 2019

Section 1: The B2B Buyer’s Journey – what is it, and why is it important? Whenever somebody makes a purchase, a buyer’s journey is undertaken. Simply put, the buyer’s journey is the pathway that is taken by the buyer before the decision to purchase is made. This process, no matter who you are remains pretty…

Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…

The relationship between marketing and sales is kind of like the relationship between petrol and your car. The processes behind it can get extremely complicated, but for most of us it’s enough to know that, by and large, the system works. The more comprehensive your marketing, the more visible and appealing you are to your…