Archive for June 2019
Trust is the only viable alternative to PR
PR is dying. It’s a sweeping and provocative statement, I know, but it’s true. This isn’t a recent phenomenon, PR has been ringing its death knell for the last decade. Ultimately, this should not be a surprise. A minority of the UK public now claims to trust mass media, 55% claim to have ‘little to…
Read MoreHow to Create the Perfect Value Proposition
For founders, it is obvious why their product will change the world. However, sometimes people need some convincing, especially if your product is ahead of the curve or your product disrupts well established incumbent behaviours. You’ll need to ensure you can explain to prospects the value of your product in a clear and simple way.…
Read MoreWhat is the difference between a marketing qualified lead and a sales qualified lead?
A lot of people get confused with the terms “sales qualified lead” and “marketing qualified lead.” So, we decided to put this comprehensive guide together to give you a better understanding. One thing that everyone understands, though, is that consumers are becoming more and more sophisticated with every day that passes by. This is something…
Read MoreHow to Choose the Right Go-to-Market Strategy?
So you’re a founder and you’ve established product market fit, surveyed the competitive landscape and have an idea of your ideal buyers, you need to start thinking about different go-to-market strategies. From this point of understanding, it should become clear what role marketing, sales and product play in relation to that buyer, and in relation…
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