It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sadly become obsessed with metrics like MQLs that push too many poor-fit leads onto sales and distract from what truly matters—driving revenue growth. This infatuation has damaged…

Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a SaaS go-to-market strategy (GTM). These are some of the critical issues that product managers experience internally that result in poor customer reception.