A B2B Marketer’s Guide to Driving Sales and Marketing Alignment

Two business people having a tug of war.

It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sadly become obsessed with metrics like MQLs that push too many poor-fit leads onto sales and distract from what truly matters—driving revenue growth. This infatuation has damaged…

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