Archive for November 2022
Self-Reported Attribution vs Software Led Attribution: Which is More Accurate for Measuring Marketing Effectiveness?
Measuring the effectiveness of marketing efforts is essential for any business, but it can be particularly challenging for B2B marketers. Traditional web analytics tools often rely on cookies and tracking pixels to measure the effectiveness of marketing campaigns. Still, these methods can be unreliable and may not accurately reflect the customer journey. In this blog,…
Read MoreOn-Page SEO checklist
There are just a few On-Page SEO basics that both SEO experts in the UK and Gripped. It’s important, but (and this is critical), it’s not as important as writing something your audience cares about and is actively searching for online. However, once you’ve identified the right thing to write, do yourself a favour and…
Read MoreOutsourced Marketing | What Is It and Should You Do It?
When it comes to outsourced marketing, there are more choices than ‘Do I or don’t I?’ You can fully outsource all your marketing activity. You can supplement your in-house marketing team with an outsourced partner to upskill or get the resource needed to execute your goals. You can outsource certain marketing tasks. You can have…
Read More