Archive for December 2017
Like Hamilton, you should write like you’re running out of time
Last night I was lucky enough to see Lin-Manuel Miranda’s ‘Hamilton’ at the Victoria Palace Theatre. I was fortunate for many reasons. One, because my wife had heard the Broadway smash-hit, had made its way to London. Two, she managed to secure tickets (it’s crazily oversubscribed) and three, I loved every minute of it.
Read MoreWhy GDPR Is An Opportunity for B2B Marketers
With the start of the new year rapidly approaching, the atmosphere is filled with optimism and new opportunities. However, while everyone else makes their lists of new year’s resolutions, many marketers are most likely contemplating the effects of the impending GDPR.
Read More7 B2B Marketing Trends Every B2B Marketer Should Know
Marketing trends move quickly, so it can be hard to create a marketing plan that has longevity and will give sustainable and consistent results. This article will outline 7 B2B Marketing trends that will drive results today, and in the future.
Read MoreWhat is Inbound Marketing?
Maybe you’ve stumbled across this article because you’re thinking about implementing an Inbound Marketing strategy and want to learn more. Maybe you haven’t got a clue what an Inbound strategy is but know you want to drive more leads to your business. Maybe you’ve aced your Inbound strategy and just want to see if anyone…
Read More3-3: Three Weeks of Business, Three Customers Won
As most people start ramping down for the festive period, things over at Gripped HQ seem to be trending in the other direction. Let’s start with Gripped HQ itself. Technically there isn’t one yet, Steve and I have been working a reasonably nomadic life for the past three weeks, spending the core of our working…
Read MoreWeek 2 Update: Learning, New Customers & Growth
Week two of Gripped arrived and went and with it came a new customer, eight additional new business sessions, a raft of leads and referrals from former colleagues and friends. It’s been an education. Firstly, I’m incredibly excited about the new customers who have chosen to partner with us. They all come with a different…
Read MoreWhy B2B Buyer Personas are Important to Your Business
Do you use B2B buyer personas in the marketing strategy for your B2B business? Why are buyer personas so important to B2B businesses? While many B2B companies do, there are some that haven’t caught on yet. There can be a misconception that buyer personas are tools that work well in the marketing strategies of B2C…
Read MoreOne Week In and This Is What I’ve Learned
Last Monday my Co-Founder and I started what already feels like is going to be a long (and exciting) journey. We launched Gripped, an inbound marketing agency for B2B SaaS businesses. We first talked about the idea itself about ten years ago and it’s been in the making ever since. Steve and I spent a…
Read More5 Tips on Spending Your Series-A Investment Wisely
What to do with your Series-A Investment You’ve gone through the hard yards of finalising your Series A funding. The pitch deck is in version fifty-two. The responses to questions like “what happens to your model when the moon shifts on its axis?” are in the past. The long wait for the transfer to appear…
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