B2B SEO

Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing a B2B SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your…

So, you have been tasked with driving new traffic and visitors to your site. Pretty straightforward task huh? On the face of things, it is like being asked to lick your elbow or running a two-minute mile or pushing a boulder up a, particularly icy hill. Well, I can tell you from experience it is…

Generating traffic through blogging can be a key asset to your growth plans and  is a hugely important aspect of inbound marketing. However, the prime intention of inbound marketing is to attract visitors to your website, convert the visitors into leads and more readily close the leads into paying (or trial) customers.  Once customers are…