B2B SEO
What is Google Search Console Used For?
Google Search Console is a free tool that allows you to view keywords and phrases your website appears for in search engine results. What does this mean? Well, if someone searches “digital marketing agency,” and your site shows up on the first page of google’s search results, then they are likely to click on your…
The Death Of The Cookie: How The Google Privacy Sandbox Will Affect Your B2B Marketing Strategy
The third-party cookie has been a foundation of digital advertising for a number of years, allowing brands to track users browsing habits and use that data to target ad campaigns at the right audience. However, things look set to change. Increasing awareness of the misuse of the personal data gathered by third-party cookies, and the…
Top 5 Google Algorithm Updates Every Online Marketer Should Be Aware Of
Google is committed to giving you the best online experience at all times. As it is the leading search platform, it works 24/7, 365 days a year to provide you with the most accurate and the most relevant information it can find on the world wide web. People use google for all kinds of things,…
6 B2B SEO Trends Every Marketer Needs To Know
Search Engine Optimisation (SEO) is constantly evolving and, as a marketer, it can sometimes be tricky to keep up. If you are on the lookout for some B2B SEO trends that are going to keep you ahead of the competition throughout the rest of the year, then look no further. Join us as we run…
Link Building Strategies for B2B Marketers
Link building remains an integral part of a successful SEO and marketing strategy, and it’s essential that B2B marketers have a clear understanding of what it is, how it works, and how they can achieve link building success. Even though many people have heard of it, there’s a lot of confusion and myth surrounding the…
How to Use SEO Long Tail Keywords
The internet irrevocably changed marketing. The strategies that work in the static environments of television or radio are no longer enough. To take advantage of this customer directed channel, you need to construct your web presence in such a way that it is likely to be found by potential customers. What that ultimately comes down…
How to Choose SEO Long Tail Keywords
SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…
Top 10 Tips for Optimising Your Blog for SEO
This week we’ve tried to capture our best tips for making sure your blog articles are more effectively optimised for search engines. It’ll give you some simple and more complex tips that will help you write SEO friendly blog posts. It’ll help you understand the key elements that ensure you are both reader friendly and…
SEO Marketing Help Made Easy with Longtail
Introduction to long tail keywords Bringing traffic to your website is easier said than done. Without a long tail strategy, you are missing opportunities. This is a guide to SEO long tail keywords. It will explain its utility and provide help in picking keywords and phrases that enable you to sidestep competition and focus in…
How to Improve Your Website Traffic Through SEO
Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing a B2B SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your…
