HubSpot Salesforce Integration: Bridging the Sales and Marketing Gap

By Olly Dunn | November 2nd, 2023
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It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads to a lack of visibility between the teams. Leads created in HubSpot become disconnected when handed off to sales. This results in losing key data about prior interactions.…

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