Archive for July 2022
45 Digital Marketing B2B Benchmarks for SaaS Marketers
B2B benchmarks play a crucial role in understanding how your marketing strategies are performing — from evaluating a single campaign’s performance to assessing your long-term performance. Benchmarks allow you to compare your business with the competition, judge your performance over time and, importantly, identify where improvements are needed. This helps you to set better, more…
Read MoreHow to Generate B2B Leads: 10 Tips for Marketers
One of the most common pain points among businesses and B2B marketers is knowledge of how to generate B2B leads. What’s more frustrating is the fact that you know they’re out there somewhere… you just don’t seem to be able to reach them. Maybe it’s time to experiment with some new lead-gen strategies. Here are…
Read MoreSDR vs BDR Sales: What’s the Difference?
The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs in your sales and marketing machine aren’t well oiled, your lead generation might stutter. A Business Development Representative, or BDR, is a classic example…
Read MoreWho is the Best SEO Expert UK?
In today’s digital marketing, a website that doesn’t include SEO resembles a vehicle without fuel. Think about it: 68% of all online experiences start with a search engine. 1 In other words, SEO — being seen via search — is vital to your marketing strategies. Not only does SEO boost brand visibility, it also makes…
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