Archive for October 2019
How to Build an Effective B2B SaaS Marketing Team
Not all SaaS products are the same, and the specifics of how to invest in marketing will depend on your product itself. Enterprise B2B SaaS businesses need expert sales reps that can own accounts and win clients. They also need marketing to gain traction and provide insight, but require a bedrock of face-to-face skills to…
Read MoreWhy Audience Segmentation is Crucial for Inbound Marketing
There’s no denying that the modern B2B experience hinges on personalisation. Since the advent of digital marketing, brands have made this more of an initiative, driving tailored customer experiences at every touchpoint along the path-to-purchase. For the most part, it’s working: studies show 98% of marketing professionals credit personalisation for advancing their business relationships. Still,…
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