Archive for September 2018
Managing your marketing budget in uncertain times
Spend now so you don’t have to later So nobody likes to say the ‘R’ word. But, they are a fact of life. Arecession seems to hit at least once a decade. In America, the trend has been once every 5 years since 1945 — they were more common before. Even in the UK, we…
Read MoreHow To Use Content Marketing to Improve Retargeting Outcomes
Inbound strategies applied to outbound techniques can improve your demand generation conversion Retargeting is essential to keeping your brand forefront in the minds of your target market audience. Most people who visit your website will likely never return under natural circumstances. Tactful retargeting campaigns significantly improve the likelihood that you can transform a single online…
Read MoreThe Six Marketing Metrics That Founders and Execs Actually Care About
At Gripped, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on. When the time comes to present the…
Read MoreHow to Monitor Social Media for Marketing, Sales
In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an…
Read MoreHow B2B Sales & Marketing Teams Should Work Together
Before we dig into how sales and marketing should work together to improve performance, let’s look at how these two bedfellows came together. Marketing is rooted in advertising. Billboards and direct mail were a vital marketing tactic for years, and they worked, but no one knows exactly how well but it is almost impossible to…
Read MoreAccount Based Marketing: A Practical Guide
Before we start its worth saying that this is a long read. But for a subject like Account Based Marketing for B2B we thought it worthy of a long form article. So let’s get started! Too much of a good thing will kill you. Drink more than 6 litres of water in less than an…
Read MoreB2B Buyers have changed, but why haven’t B2B sales?
In this article we’re are going to dive into the modern buyer. What makes someone a “Modern Buyer” and then we’ll look at how this ties into the sales process. Today’s buyer has all the power. It’s a hard pill to swallow, admitting you do not have the control, but once you do you can…
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