Lead Generation

Creating an ideal customer profile for your B2B SaaS or tech business is a tried and tested technique for generating more leads. But, it still amazes me how few B2B businesses still can’t articulate theirideal customer profile. Having your teams armed with a honed and well prepared ideal customer profile (ICP) they will have all…

B2B sales cycles can be long. To make it worse, in more cases than not we see sales and marketing teams that aren’t fully aligned around their roles and responsibilities. The lack of alignment means that sales cycles only get longer and funnel starts to leak. While lead nurturing isn’t a universal panacea, it should…

Social media can be a brilliant option for generating leads. Unfortunately, many B2B companies and B2B marketers fail to harness this power, unlike their B2C counterparts. The potential of this possibility is being missed completely in this section of the business world. Before we teach you how to generate b2b leads using social media, there…

On a weekly basis, I speak to many B2B sales and marketing professionals. The most frequent topic is demand generation. How do I get more leads to sales? Or, why isn’t the marketing team delivering leads? However, a week also doesn’t go by without hearing the mistaken claim ‘our customer do not search online‘. Its…

For B2B businesses, lead generation is the pathway to success. You need to be able to identify potential customers in order to get your story in front of the right people. eBooks are a great way to do both at the same time. In this article we’ll look to cover: Getting the right resource together…

B2B Lead Generation Emails Emails for B2B lead generation are considered as efficient ways of attracting more leads, which later become sales. This is because it’s the only system of marketing and the best tool for talking to various prospects. Shockingly, close to 205 billion emails are sent daily.

Using Segmentation to Increase Email Conversion Rates Rumors of email’s impending doom are grossly exaggerated. Regardless of how many claims are made that email will soon die out and be replaced by other platforms, the reality is that our inboxes still get flooded with emails every day. New social media platforms pop up like LinkedIn…