For founders ready
to get serious
about marketing
For founders ready to get serious about marketing
Gripped specialises in clear, effective digital marketing tailored for tech businesses like yours. We prioritise your buyers, ensuring every strategy has a direct line to pipeline and revenue.
It's a battle to deliver
scalable growth
Marketing shouldn't be a black box; it's about understanding your audience and delivering value. It's about clear messaging, not just selling. The challenge? Having the right expertise. That's where we step in.
After your first marketing hire, you need support for your go-to-market strategy. Get expert skills without the cost of an in-house team. We've been there, we've done it.
Go from chaos
to confidence
Start with your ideal customer. We strategise, plan, and execute by grasping their challenges, always optimising for pipeline growth. We're revenue-driven, aligning with sales, and operate with the agility of an in-house team.
We don't chase empty metrics. Our data-informed decisions prioritise genuine market presence that funnels demand to sales.
Build a dependable
demand generation engine
Gripped is your on-demand marketing team, providing expert support to boost pipeline velocity based on our joint strategy. We're more than just 'yes' people. We challenge, innovate, and align closely with your sales and marketing leaders.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
Executing your go-to-market with precision and purpose
Gripped are experts in executing and scaling go-to-market strategies to drive profitable growth for SaaS and tech companies.
Delivering agile, buyer-centric marketing
From strategic thinking to execution Gripped are experts in taking compelling ideas and turning them into reality. We work agile, tapping into the right resources at the right time. All delivered in a straight forward subscription service.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Optimise the path to purchase with B2B SEO
Get found in search for the most relevant and highest intent keywords. Gripped's B2B specialist SaaS and Tech SEO is laser-focused on driving revenue by optimising the path to purchase. Harnessing deep industry insights, we prioritise high-intent keywords, craft buyer-centric strategies, and ensure your online presence resonates with the evolving B2B buying habits.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Are we a good fit?
We're not your typical agency. We excel with B2B SaaS and tech businesses that struggle with their go-to-market strategy or lack the means to implement it.
You've already won some customers
You'll be ready to work with us when you've captured your first 5 - 25 customers through outbound or your network. And now, you're ready to amplify demand and scale your go-to-market operation.
Your team
You’ll have someone responsible for marketing activities who will work with us to drive strategy forward and be able to give bi-weekly time commitments that a Founder can’t always provide.
Your sales team will be at least two people — sales and marketing alignment is critical for success — we’ll tap into their knowledge and also provide them with useful intelligence from marketing activities.
Strategic investment and future returns
Marketing is a strategic investment; our average customer life is 38 months. We value lasting partnerships. Expect an initial investment of around £7,500 per month and a £3,000 monthly media spend.
Real marketing results, whether with us or any reputable agency, typically emerge between 3 to 9 months. We might not be your ideal match if you're seeking instant results, which often stem from luck rather than judgment, especially for investor appeal or other reasons.
Marketing is a forward-thinking investment, with the most significant returns materialising in the subsequent years. We prioritise quick wins, but building a sustainable demand engine requires time, money, skills and experience.
How to buy from us
Every business is at a different stage of its growth journey. That’s why we’ve pulled together different packages to suit different needs.
Growth Package
From £7,500 /month
You've got a clear go-to-market strategy but lack the resources to execute it. You need support in getting the foundations in place to start generating more demand and pipeline.
Scale Package
From £12,500 /month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Custom Package
P.O.A
Feel like your situation doesn't fit into our packages? Let us know what you're trying to achieve and we'll hand pick the perfect set of tactics and create your custom package.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
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