B2B Martech Agency for SaaS & Tech
Get more from
your Martech
Streamline your processes, improve data insights, and make better decisions that drive growth for your B2B SaaS or tech business.
Bloated or siloed tech stacks are one of the leading causes of sales and marketing misalignment.
Streamline sales processes
Your sales team should be doing what they do best — selling. But too many B2B salespeople are bogged down by manual processes that lead to time inefficiencies or data gaps.
We’ll help you create seamless sales processes that give you the data you need and maximise the time salespeople can be talking to prospects.
Intelligence that drives alignment
Sales and marketing alignment is still one of the biggest challenges facing B2B tech and SaaS businesses today.
We’ll help your teams align through meaningful data and reports that provide useful intelligence to, and enable, your salespeople. We’ll build better pictures of the organisations interested in your solution and the buying groups within them.
Revenue-centric analytics
Attribution and marketing performance analysis has been sending B2B businesses round in circles for years. The truth is, there's not one model alone that covers everything you need.
We’ll help set up analytics that go beyond vanity metrics and look at what’s driving sales conversations, pipeline and revenue. This enables better optimisation of campaigns, and data-driven decisions on where budgets should be spent to drive the most performance.
Reporting that works for you
A misalignment on reporting metrics is one of the top reasons agency engagements fail. A one size for all approach simply does not work.
We’ll understand the metrics, KPIs, and targets that your teams are working to, and align our reporting to these to ensure we’re all on the same page and working to the same success criteria.
Experts in your tech stack, not ours
We work in your platforms, ensuring you have the right processes, tools, data, journeys and measurement capabilities. We’ll suggest areas where your tech stack can be optimised and condensed.
Start seeing value in your Martech
Every business has different processes. We’re experts in hearing the Martech challenges you face and creating custom solutions that solve them for your use cases.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Struggling to get value from your tech stack?
Tell us your most painful processes and we’ll help you automate them.
A Martech team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and ensure that your Martech is working hard for you.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to get the most out of your Martech, keeping you up to date every step of the way.
Martech Specialist
It’s easy for Martech stacks to get bloated and for data to quickly lose meaning. Your Martech specialist will proactively monitor and manage your Martech stack and ensure its hygiene is optimal and that you’re getting the most out of your platforms.
Website Specialist
It’s crucial for your website to talk to the Martech you have set up. Your website specialist will ensure everything from tracking codes to integrations are working as they should so you can get meaningful data from your website.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the B2B Martech services that are tailor-made for where you are today and what you’re trying to achieve.
B2B Martech agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Martech audit
Starting from £2,000 (one-off cost)
You’ll get an assessment of your current Martech stack, how it’s been set up, suggestions on where to get more out of your Martech and where it can be condensed. The number of platforms that need assessing dictates the cost.
Martech management
Starting from £3,500 / month
You’ll get dedicated Martech resources to investigate and resolve challenges. We’ll proactively monitor the health of your Martech stack to continue to optimise where appropriate. The amount of Martech resources needed each month dictates the cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation tactics will be proposed that align with your goals and drive revenue growth. The Martech management needed to support this, the pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B Martech agency FAQs
A B2B Martech agency is a marketing agency that uses technology to enhance the digital marketing strategies of business-to-business (B2B) companies. They utilise tools and platforms to optimise marketing efforts, drive measurable results, and fuel business growth.
B2B Martech agencies offer services that help businesses set up, manage and optimise their Martech platforms. Their services will help you get more out of your data, create meaningful insights, and implement automation that drives process efficiencies. They may also offer other services as part of a wider offering including Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, Content Marketing, Lead Generation, and Marketing Technology Consulting. These efforts help businesses improve their online visibility, attract targeted traffic, and convert leads into customers.
B2B SaaS and tech companies often invest in a broad stack of Martech. This leads to platforms being full of messy data. B2B Martech agencies can benefit tech and SaaS companies by tidying up this data, putting it into meaningful reports, as well as proactively managing the data on an ongoing basis. The nature of fast-growing B2B tech and SaaS businesses also means teams grow quickly too, and Martech agencies can help embed automation and process that drive efficiencies.