Account Based Marketing For B2B SaaS & Tech Companies
Focus your marketing on the accounts that actually matter. Gripped's account based marketing helps B2B SaaS and tech companies target high-value accounts with personalized campaigns that drive pipeline and close deals faster.
What is Account Based Marketing?
Most B2B marketing spreads budget thin across thousands of leads that will never buy. Account based marketing flips this - you focus all your effort on the accounts that actually matter.
For B2B SaaS and tech companies, ABM means targeting specific high-value accounts, reaching multiple decision makers with personalised messaging, and closing deals faster. Sales and marketing work from the same target account list, with coordinated campaigns that engage the right people at the right time.
Why ABM works for B2B SaaS and tech companies
Focus on High-Value Targets
Stop casting a wide net and start zeroing in on the accounts with the best fit, greatest need, and highest revenue potential.
Deeper Personalisation
ABM empowers you to customise content, outreach, and offers for each target account, resonating with their unique pains and priorities.
Align Sales and Marketing
With ABM, your sales and marketing teams collaborate on everything from account selection to nurturing strategies, ensuring seamless handoffs and stronger relationships.
Shorter Sales Cycles
When your prospects already feel understood, they’re more receptive to product demos, pitches, and proposals,reducing friction and accelerating the decision-making process.
The Gripped ABM approach for SaaS and tech companies
1.
Account Selection & Ideal Customer Profile (ICP) Review
We begin by identifying the specific companies and stakeholders that align best with your ICP. This includes analysing firmographics, technographics, and buying signals to build a clear target account list.
2.
Custom Messaging & Content
Once we have a refined list of target accounts, we develop highly tailored messaging and content. Whether it’s personalised landing pages, case studies relevant to their industry, or outreach emails that speak directly to their challenges, every interaction is designed to resonate deeply.
3.
Multi-Channel Orchestration
ABM isn’t confined to one channel. We use a combination of personalised email sequences, LinkedIn outreach, targeted ads, and strategic direct mail (if relevant) to engage each account. This multi-channel approach ensures your message appears in the right place at the right time.
4.
Sales & Marketing Alignment
Successful Account Based Marketing depends on close coordination between your marketing and sales teams. We facilitate regular alignment sessions to review account statuses, share insights, and ensure follow-up happens promptly when key engagement signals appear.
5.
Measurement & Optimisation
Throughout our ABM campaigns, we track key metrics like account engagement, meeting-to-opportunity rate, and deal velocity. Using an agile, 30-day sprint model, we refine your ABM approach based on what’s working,double down on high-performing tactics, and pivot away from channels or messages that fall flat.
Key Deliverables
Target Account List
A curated list of accounts (and relevant stakeholders) that represent the biggest opportunities
Personalised Content Assets
Custom landing pages, emails, and collateral designed to resonate with each account’s specific pain points
ABM Campaign Orchestration
Coordinated outreach across paid ads, email, and social to ensure consistent messaging
Engagement Tracking & Reporting
Real-time dashboards and regular check-ins so you can see how each account is progressing through the funnel
Regular Sprint Reviews
Weekly or bi-weekly updates to assess performance, brainstorm improvements, and plan the next wave of outreach
Gripped’s 90-Day Sprint Model
We break each ABM initiative into three 30-day sprints. Each sprint has specific milestones,such as finalizing the account list, launching targeted campaigns, or developing personalized content offers.
By the end of the 90 days, we assess wins, challenges, and opportunities for deeper personalization or expansion to new accounts.
Who is this for?
Mid-Market & Enterprise B2B SaaS solutions with high ACVs and longer sales cycles
Sales-Driven Organisations that want fewer, more qualified leads rather than a massive volume of low-fit prospects
Teams Looking for Alignment between marketing and sales to drive better quality conversations and close deals faster
Why Gripped for ABM?
Built for Recurring Revenue
Most agencies chase quick wins. We build marketing strategies that align with your recurring revenue model. Driving consistent acquisition, retention & expansion.
Optimised Buying Journeys
We refine every stage of the buying journey, ensuring high intent prospects convert faster and more efficiently into long term customers.
Data Driven, Revenue Focused
SaaS success is measured in CAC, LTV, and churn,not vanity metrics. We track what matters, ensuring every campaign translates into real, measurable growth.
Exclusively B2B SaaS & Tech
Our entire model is built around subscription-based products, product-led growth, and the nuanced buyer journeys unique to software.
Sales Alignment
Marketing doesn’t stop when a lead is captured. We ensure tight collaboration with your sales team to transform conversations into paying customers.
Data Obsessed Sprints
No six-month black holes. We operate in 30-day sprints with real-time reporting. You see progress leads, conversions, pipeline velocity at every turn.
Results That Moved The Needle
252%^
Increase in opportunity value generated from Google Search Ads
108%^
Increase in sales opportunities Y-on-Y from Paid Search & Social
£1.3m
In new pipeline created in one quarter from Paid Search & Social
Ready to See Strategy in Action?
If you’re ready to stop trying to speak to everyone and start talking directly to the accounts that matter most, let’s connect. We’ll map out your best-fit accounts, craft personalized outreach, and orchestrate multi-channel campaigns that engage decision makers on their terms.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session