Account Based Marketing For B2B SaaS & Tech Companies
Achieve targeted growth & drive revenue with ABM strategies
Discover how our ABM services help you focus on what matters most. Targeting the right accounts, driving meaningful engagement and accelerating your revenue growth.
What is Account Based Marketing?
Account Based Marketing is more than a strategy; it's a growth mindset. By aligning sales and marketing teams around a targeted approach, ABM empowers you to concentrate your activity on high-value accounts that drive the biggest return on investment. For B2B SaaS and tech companies, this means reaching decision-makers with highly personalised messaging, converting leads faster, and building lasting customer relationships.
Why ABM works for B2B SaaS and tech companies
- Stay laser-focused on your target market list.
- Identifies and prioritises accounts that are most likely to convert.
- Engages segments with messaging that aligns with specific pain and needs.
- Efficiently and consistently aligns sales and marketing teams.
- Increases pipeline velocity and provides access to clear actionable data on campaign performance.
The Gripped ABM approach for SaaS and tech companies
- We'll identify accounts using in-depth data analysis and market insights, focusing on accounts with the greatest ROI potential.
- We build tailored campaigns that resonate. From email to social to sponsored ads, our multi-channel approach ensures your messaging reaches the right decision-makers.
- Each campaign is crafted to be personalised and meet the specific needs and challenges of your target audience.
- ABM isn't just about generating leads; it’s about building lasting relationships so we engage your audience throughout the entire buyer journey.
- We live and breathe data. Using real-time analytics, we refine and optimise your ABM campaigns to ensure you see measurable results.
- From engagement metrics to sales intelligence to revenue impact, our reporting keeps you informed and your strategy agile.
Why choose Gripped for ABM?
- We don’t just implement campaigns – we immerse ourselves in your business and take the time to understand your goals.
- Our ABM solutions are tailored to your unique requirements and designed to complement your existing marketing strategies.
- While our approach is rooted in data, our campaigns are designed with people in mind, creating genuine connections that drive business outcomes.
- We align with sales teams and give them useful data and signals to aid their outreach into target accounts and increase the chances of starting a conversation.
- With deep experience in B2B SaaS and tech, we know your market, your challenges and your buyers. Our strategies are crafted specifically to drive growth for your business.
Stop wasting budget on deals with low ROI
Start reaching the right accounts, accelerating your pipeline, and driving revenue growth with Gripped’s ABM services.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
An ABM team that feels like your own
Always proactive, always leading. We’re listeners, collaborators, teachers — working in the way that suits you to drive your strategy forward.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
Build awareness, demand and pipeline
95% of your market aren't ready to buy. We help you get in front of your target audience and build trust with them before your competitors get out of bed. Stand out in a crowded marketplace with Gripped’s demand generation services.
Generate more qualified leads and pipeline
Quality leads matter more than the quantity. Make sure you're attracting your ideal customers with our targeted lead generation strategies. Turn strangers into prospects, shorten the buying journey, and boost your pipeline.
Target & win your best-fit accounts
Discover how our ABM services help you focus on what matters most. Targeting the right accounts, driving meaningful engagement and accelerating your revenue growth.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the right set of channels and tactics that are tailor-made for where you are today and what you’re trying to achieve.
Account Based Marketing pricing
We’re agile workers, tapping into the right resource at the right time. All delivered in a straightforward subscription service.
Growth audit
FREE
Speak to one of our growth experts and get a free audit of your website performance, buying journey and messaging set against up to three of your closest competitors.
Growth package
Starting from £7,500 / month
You've got a clear go-to-market strategy but lack the resources to execute it. You need support in getting the foundations in place to start generating more demand and pipeline.
Scale package
Starting from £12,500 / month
You're struggling to align sales and marketing and targets are being missed. You need help optimising and scaling your go-to-market strategy to drive profitable growth.
Account Based Marketing Agency FAQs
Account-Based Marketing is a strategic approach that coordinates personalised marketing and sales efforts to open doors and deepen engagements at specific accounts. An ABM agency specialises in tailoring this approach to your business needs, focusing on identifying and targeting key accounts with personalised campaigns. This method can significantly benefit your business by enhancing engagement with high-value clients, increasing conversion rates, and ultimately driving more revenue.
Selecting the right ABM agency involves evaluating their expertise, experience, and understanding of your industry. Look for an agency with a proven track record of delivering results in account-based marketing. It's crucial to assess their approach to personalisation, account selection, and measurement of campaign success. Additionally, ensure they have a solid understanding of your business objectives and can offer a clear strategy on how to achieve them.
A leading ABM agency should offer a comprehensive range of services to support account-based marketing. This includes account identification and targeting, personalised content creation, multi-channel marketing campaigns, lead generation, and martech capabilities. The agency should also provide strategic planning and consultation, helping you align your ABM efforts with your overall business goals. Crucially, they need to be aligned with sales and be able to create useful reports that help enable sales efforts.
B2B digital marketing often faces challenges such as reaching the right decision-makers, establishing trust, coping with longer sales cycles, and proving ROI. Furthermore, the rapid evolution of digital technology, along with the complexity of analytics and data management, can present hurdles.
To implement an effective digital marketing strategy for B2B companies, start by setting clear, measurable goals aligned with your business objectives. Understand your target audience, their needs, and their online behaviour. Develop a SEO strategy, create valuable and relevant content, choose the right distribution channels, and track your results regularly.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
-
Helpful advice and guidance
-
No sales pitches or nonsense
-
No obligations or commitments
