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How to Create a Go-to-Market Strategy and Business Plan

Many businesses start with a good idea and smart people. The same goes for new product launches within established companies. This isn’t enough, however, to create success. To do that, you need a business plan and a go-to-market strategy. This is a guide to turning an idea into revenue. Step 1: Start Your Business Plan…

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7 Videos That Every Inbound Marketer Should Watch

As an effective marketer you need to understand the aspects of your brand that resonate with different elements of your target market audience. To effectively do that, you need to understand the mentality of crowds and individuals. Marketing relies on psychology and sociology as much as any individual trick or technique. These are 7 videos…

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9 Ways to Increase Revenue for B2B Tech Businesses

Businesses really come down to sales. If you do everything right, but can’t bring in revenue, the rest ultimately will not matter. You need to generate brand awareness, turn traffic into leads, and turn leads into customers. Building a brand requires understanding yourself, your customers and the available channels of communication. Your strategy has to…

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How to Choose SEO Long Tail Keywords

SEO long tail is a must for anyone looking to increase online traffic. It allows you to increase the visibility of your online content to exactly the people actively searching for what you have to offer. It is a particularly important tool for businesses offering niche products or services and looking to break into a…

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How to Generate B2B Leads Online

On a weekly basis, I speak to many B2B sales and marketing professionals. The most frequent topic is demand generation. How do I get more leads to sales? Or, why isn’t the marketing team delivering leads? However, a week also doesn’t go by without hearing the mistaken claim ‘our customer do not search online‘. Its…

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