Olly Dunn
Steal This SaaS Keyword Strategy (+ Template To Use)
I’m feeling generous this month (is that a pig flying?), and I’m giving you all the exact formula I’ve used to create 50+ B2B SaaS keyword strategies in my time at Gripped that actually build pipeline. From my five years in SaaS marketing, I’ve seen keyword strategies consistently trip up businesses both big and small….
It’s Time to Break up With Lead Gen (10 B2B Demand Generation Tactics to Try Instead)
Discover 10 powerful B2B demand generation tactics to drive business growth.
The Ultimate Guide to Demand Generation for SaaS
Discover the essential strategies and tactics for driving demand generation in the SaaS industry with our comprehensive guide.
How to Generate B2B Leads: A Comprehensive Guide
Learn the ins and outs of B2B lead generation with our comprehensive guide.
HubSpot Salesforce Integration: Bridging the Sales and Marketing Gap
It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads to a lack of visibility between the teams. Leads created in HubSpot become disconnected when handed off to sales. This results in losing key data about prior interactions….
B2B Website SEO: Where SaaS Businesses Get It Wrong
Weeks, if not months of work go into putting a new version of your website live. And after all the blood, sweat, and tears that have gone into the latest version of your website, you suddenly find yourself in the hot seat two months down the line, facing questions like: The simple answer? SEO is…
A B2B Marketer’s Guide to Driving Sales and Marketing Alignment
It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sadly become obsessed with metrics like MQLs that push too many poor-fit leads onto sales and distract from what truly matters—driving revenue growth. This infatuation has damaged…
Best Product Marketer Interview Questions
Lots of people in your business influence how a product is marketed. So isn’t anyone who helps bring a product to market technically a product marketer? Well, yes and no. Plenty of people have a hand in it, but being able to market your product to your audience in the right way demands clear direction….
The 5 Common Technical SEO Issues to Watch in 2023
Discover the top 5 most common technical SEO issues, that may be limiting your organic search visibility in this blog.
Marketing-as-a-Service (MaaS): The Future of B2B Marketing?
B2B Marketing is a fast-changing space. The opportunities and challenges of evolving technology continue to drive the industry forwards. Looking for the best way to keep pace? Enter, Marketing-as-a-Service. The concept of Marketing-as-a-Service (MaaS) may sound unusual at first, but in fact, marketing is a natural fit for the as-a-service model. With more and more…
