B2B Digital Sales & Marketing Insights: Gripped Growth Essentials
10 Best B2B Marketing Consultants in 2024
If you’re a SaaS or tech company looking to improve your marketing game, choosing the right B2B marketing consultant can be a game-changer. To help you find the perfect match, we’ve compiled a list of 10 standout agencies specialising in B2B marketing consultancy. These agencies are experts in driving growth through strategy, creativity, and execution…
The Six Marketing Metrics That Founders and Execs Actually Care About
At Gripped, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per…
How to Monitor Social Media for Marketing, Sales
In this article we’ll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen),…
How B2B Sales & Marketing Teams Should Work Together
Before we dig into how sales and marketing should work together to improve performance, let’s look at how these two bedfellows came together. Marketing is rooted in advertising. Billboards…
Account Based Marketing: A Practical Guide
Before we start its worth saying that this is a long read. But for a subject like Account Based Marketing for B2B we thought it worthy of a long…
B2B Buyers have changed, but why haven’t B2B sales?
In this article we’re are going to dive into the modern buyer. What makes someone a “Modern Buyer” and then we’ll look at how this ties into the sales…
Is Account-Based Marketing More Than Outbound B2B Sales?
Account-based marketing (ABM) has been traditionally viewed as an overarching strategy for B2B outbound sales. A more sophisticated view, however, looks at ABM as a targeted strategy that encompasses…
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