B2B Digital Sales & Marketing Insights: Gripped Growth Essentials
The Future of B2B Search: Why AI Chatbots Matter for SEO
Search engine optimization has been central to digital marketing for decades. By crafting content around specific keywords and building authority, brands have traditionally fought their way to coveted top rankings on Google or Bing. However, the rise of AI chatbots—like ChatGPT—signals a fundamental shift in how users search for and consume information. No longer limited…
How to Align Sales and Marketing Teams
Is your sales and marketing relationship broken? So you’re a marketer, and it’s tough meeting the expectations of your sales team. Or you’re a salesperson, and you’re struggling to…
How to Make Content Marketing Work for Software Companies
One of the most important goals of content marketing is to build trust — trust between a business and its customers. When a business is claiming that their product…
What is B2B telemarketing and is it still relevant today?
B2B telemarketing is dead, long live B2B telemarketing. A telemarketing strategy made up only of cold calling random people is a thing of the past. But inbound telemarketing, where…
How to Build a Next-Level Content Marketing Strategy
Are you tired of creating content that falls flat? Are you ready to take your content marketing to the next level? Look no further – in this blog post,…
Implementing a product-led growth strategy
Your website sits at the centre of your marketing strategy and sales process — and if it doesn’t, it should. Your website needs to do more than provide a…
Self-Reported Attribution vs Software Led Attribution: Which is More Accurate for Measuring Marketing Effectiveness?
Measuring the effectiveness of marketing efforts is essential for any business, but it can be particularly challenging for B2B marketers. Traditional web analytics tools often rely on cookies and…
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