There Is A New Way — The Gripped Way, And It Works.
Our Origin Story
After years of scaling B2B SaaS companies from startup to mid-market, our founders kept running into the same problem: agencies didn’t “get” SaaS. They’d launched products, grown revenue, led teams and felt the pressure of hitting aggressive targets, yet every agency they worked with lacked a true understanding of growing pipeline and revenue and the reality of selling as-a-service.
From SaaS Operators to Agency Founders
Between them, Steve Eveleigh, a Chief Marketing Officer and Ben Crouch, a Chief Product Officer had spent years inside B2B SaaS companies. They had built go-to-market strategies, driven demand and scaled revenue. They had navigated acquisitions, market shifts, and the constant challenge of standing out in an increasingly competitive space. Through every success and failure, one truth became clear:
If your go-to-market strategy isn’t built around your buyers’ needs, it’s harder to win, harder to grow, and harder to sell.
Yet every agency they turned to focused on surface-level tactics, vanity metrics or one-size-fits-all playbooks. Few understood the messy, cross-functional alignment between sales, marketing and product that drives real SaaS growth. So in 2017, they stopped searching for the right partner and became it.
Why Gripped?
Gripped was built to fix what was broken in B2B SaaS marketing.
• Revenue over vanity. Every campaign, deliverable, and strategy is tied to measurable pipeline and revenue impact, not empty metrics.
• Sales and marketing alignment. No silos, no missed opportunities, just a seamless journey from first touch to closed deal.
• Buyer first messaging. The best content, ads, and websites mean nothing if they don’t match how your buyers think and act.
• Frictionless buying journeys. From first click to renewal, we design every touchpoint to make buying easy, not complex.
So in 2017, they stopped searching for the right partner and became it.
Where We Are Now
Gripped has grown into a trusted growth partner for post-startup and mid-market B2B SaaS companies looking to scale. From positioning and content to website optimisation, ABM and demand generation, we help in-house teams eliminate guesswork and drive predictable pipeline growth.
But our mission remains unchanged. We’re not here to create an award winning agency. We’re here to drive revenue and our customers' success.
If you’re ready to build a scalable, repeatable growth engine with a team that truly understands SaaS and tech.
Meet Leadership Team
Ben Crouch
Co-Founder
Ben has 16 years proposition, product and sales experience split across technology platform and SaaS providers. He has held leadership roles across businesses including MessageLabs, Star, Claranet, 4th Office and essensys.
Taking something complex, be it a message or a process, and distilling it down to something everyone can understand is how Ben gets his kicks. Downtime is spent either cooking or being cooked for, followed soon after by a run or session in the gym to even things out.
Steve Eveleigh
Co-Founder
Steve has 15 years marketing and product marketing experience split across telecoms, infrastructure and SaaS businesses. Steve is the former CMO of Colt Technology Services and essensys, with roles at Star, Claranet and BT. He is obsessive about growth and how businesses take an idea, find an audience and drive new revenue streams.
A fully signed up contrarian, politics obsessive, aspiring foodie and content pusher, Steve enjoys the art of the debate.
Join The Team
Marketing Account Manager
Senior Marketing Account Executive
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