Your new approach to delivering inbound leads
Gripped support B2B SaaS and tech businesses in the UK achieve remarkable their growth ambitions and marketing results.
Why inbound marketing?
More traffic. More leads. More sales.
Inbound Marketing focuses on attracting new customers by creating highly valuable and compelling content. The first step is to understand your customer better than anyone.
We'll help you create Buyer Personas, which will bring to life your customers, where they spend their time and how they make a buying decision. Once understood, we'll create compelling content that's in the right place at the right time. Working hand-in-hand with your team, we'll develop your very own inbound marketing plan to support your growth strategy. Your account team will have a combination of skills including a growth strategist, designer, web developer and tech specialist.
Gripped Inbound Marketing
Your dedicated inbound marketing team.
Working with Gripped, you'll get access to the skills and resources that match your budget. We'll focus on developing persona-centric content that includes blogs, articles, eBooks, whitepapers and case studies. We'll then promote that content across your social channels attracting prospects that are seeking information that matches your messaging.
We'll track, report and analyse your content and promotions to make sure we improve our performance continually. Whether you've invested in tools like MailChimp, HubSpot or SalesForce, that works for us. We've worked across a range of platforms and know how to get the most from your inbound software investment.
If you haven't got the tools you need, we can help you select the right marketing software for your business. We can then help set up and manage your prefered software and deliver training to make sure your internal teams are on point.
What you get with Gripped
Our expertise to deliver inbound success
How our proven process works
Build the Playbook
We need to get to know your business and to do that we need to spend some quality time together. It's essential that we understand your current state and the growth outcomes you're trying to drive. Based on all that, we'll create a Gripped Growth Playbook that will be our shared strategy for the journey ahead.
Create the day plan
If you like what you see in our Growth Playbook, we'll turn strategy into a plan. The 90-day plan will be created by one of our Inbound Strategists who'll map out a campaign and content strategy to get you to your goals. We'll renew your plan every 90 days to keep things fresh and responsive to change.
Mobilise to Action
Once our strategists have got the go ahead and approval on your 90-day plan, we get into the action. We'll start to create your constant stream of content, deliver premium content that converts visitors into leads and track the activity to support your plan. If you need to change, we'll change with you -- every step of the way.
Vercator Software delivers 1567% growth in traffic and a 4300% increase in lead flow.
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Get in touch today
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Whether it be sales conversion, driving web traffic, your proposition isn't hitting home, or there's something about your product journey that isn't quite right, we're all ears.