The UK’s 50 Best Marketing Agencies (Updated for 2025)

In This Article

    The UK’s marketing industry is dynamic, with agencies offering everything from data-driven performance ads to full-funnel campaigns. Whether you’re seeking help with search, social, creative, or account-based marketing, it’s crucial to pick a partner that fits your unique goals.

    There are more than 25,000 marketing agencies in the UK, they range from smaller, niche marketing agencies to large, full service marketing agencies. With so much choice, it can be difficult to narrow down and find the marketing agency with the right service for you.

    Below, we’ve curated 50 top contenders who excel in areas like PPC, SEO, ABM, digital strategy, and more. But first, a quick note on methodology: we’ve prioritised proven results, client feedback, and domain expertise. For B2B firms looking to level up demand generation, you’ll find references to best practices and advanced strategies so you can combine agency expertise with next-generation tactics.

    The UK has some of the top digital marketing agencies in Europe and possibly worldwide. B2B marketing agencies offer various services including advertising, digital marketing, content strategy, website design and development, paid social, brand, social media, SEO, video production and much more.

    This article explores the UK’s top 50 marketing agencies, summarising some of the UK’s most effective and successful ones. Whether you’re a big or small business, just starting out or with years of experience, we’re here to help you select the right agency.

    Let’s dive in.

    If you’re looking for more information on B2B marketing agencies – start here.

    Gripped

    Gripped's website homepage

    Specialty: B2B SaaS and tech demand generation, paid search and social, lead generation and pipeline acceleration.

    Gripped is a B2B marketing agency, based in London that helps SaaS and tech businesses drive traffic, increase lead conversion, grow pipeline and close sales. Gripped was founded by Ben Crouch and Steve Eveleigh to support the growth ambitions of tech and IT service providers by redefining both growth marketing agencies and SaaS marketing agencies.

    They’ve built their agency based on 17 years’ experience working in-house creating a digital sales and marketing methodology designed to help businesses win more customers.

    Gripped has expertise across a wide range of digital channels and tactics, including digital marketing strategy, search engine optimisation, marketing automation, paid media and conversion rate optimisation.

    You can access a free Growth Audit from Gripped where a product-led growth expert will provide a free assessment of your existing digital sales and marketing presence and performance.

    A revenue graph showing month on month improvements up to £10.6 million. Next to it, is an offer for a free digital marketing audit.

    Brainlabs

    Website: brainlabsdigital.com
    Specialty: Data-driven performance marketing, PPC, programmatic, and CRO.

    Brainlabs stands out for its deep PPC expertise. Their approach to testing and automation often appeals to high-growth B2B brands looking to refine paid search or display strategies. Known for creative experiments and CRO insights, Brainlabs helps businesses scale budgets efficiently without sacrificing ROI.


    Transmission

    Website: wearetransmission.com
    Specialty: Global B2B marketing, with capabilities in ABM, digital strategy, and creative.

    Transmission delivers global campaigns that align creative flair with data-led B2B marketing. From advanced account-based marketing solutions to integrated digital programs, they emphasise strategic alignment with sales. Ideal for enterprise tech or complex solutions needing targeted ABM to reach specific buying committees.


    The Marketing Practice

    Website: themarketingpractice.com
    Specialty: B2B lead generation, pipeline acceleration, and sales-marketing alignment.

    Focused on bridging marketing efforts with tangible sales results, The Marketing Practice excels at nurturing leads into qualified conversations. Their multi-touch programs blend outbound, inbound, and content marketing, ensuring each lead sees relevant messaging at each funnel stage. Particularly useful for B2B tech or service companies in growth mode.


    Hallam

    Website: hallaminternet.com
    Specialty: Full-service digital marketing, including SEO, PPC, digital PR, and creative services.

    Hallam offers a wide toolkit, from technical SEO to creative campaigns. Their integrated approach ensures consistent brand visibility across channels—handy for B2B organisations wanting a single partner for search, paid media, and digital PR. They’ve won multiple industry awards for delivering measurable online growth.


    Clarity Performance (formerly 93x)

    Website: clarityperformance.global
    Specialty: Technical SEO, PPC, and performance-driven web development for B2B tech.

    Specialising in B2B tech industries, Clarity Performance (formerly known as 93x) brings deep domain knowledge for developers, SaaS platforms, and IT solutions. Their emphasis on technical SEO ensures your site meets advanced standards while targeted PPC helps refine lead funnels for specific verticals or product lines.


    Koozai

    Website: koozai.com
    Specialty: SEO, PPC, content marketing, and digital PR for SMEs and enterprise clients alike.

    Koozai’s core strengths lie in SEO and content marketing, guiding B2B companies on how to produce high-quality resources that rank and convert. Their digital PR offerings can amplify brand presence, making Koozai a solid partner for B2B firms wanting holistic growth from search to reputation-building.


    We Are Social

    Website: wearesocial.com/uk
    Specialty: Social media-led creative, influencer marketing, and community management.

    Though known for consumer campaigns, We Are Social’s B2B side crafts social-first strategies for professional communities. They can tailor LinkedIn or Twitter outreach with visual storytelling and influencer collaborations. This approach suits B2B brands seeking to humanise their message and engage buyers earlier in the funnel.


    Croud

    Website: croud.com
    Specialty: Scalable, crowd-sourced digital marketing solutions, covering SEO, paid, and programmatic.

    Croud’s distributed network of experts allows them to handle large-scale campaigns quickly. If you need to expand your SaaS presence globally or tackle a big product launch across multiple channels, their flexible staffing model helps. Known for performance marketing, they emphasise data-driven media buying and agile campaign optimisation.


    The Croc

    Website: thecroc.com
    Specialty: B2B digital marketing with a strong emphasis on integrated campaigns and ABM.

    For B2B tech and enterprise solutions, The Croc focuses on ABM, digital transformation, and brand storytelling. They often build complex buyer journeys spanning email, social, and retargeting, ensuring each stakeholder receives relevant data at each funnel stage. Great for enterprise accounts wanting a unifying strategy bridging marketing and sales ops.


    Jellyfish

    Website: jellyfish.com
    Specialty: Global digital marketing solutions, from paid media to analytics and training.

    As a Google Marketing Platform partner, Jellyfish brings deep expertise in paid search and programmatic. They also offer advanced analytics and digital transformation consulting—handy if your B2B brand needs strategic help integrating multiple ad platforms or rationalising data across channels for a single source of truth.


    Wunderman Thompson

    Website: wundermanthompson.com
    Specialty: Creative, data, and technology integration for brand campaigns and digital transformation.

    Wunderman Thompson merges brand-building expertise with data analytics. For B2B brands seeking global presence, their creative solutions and large-scale campaign management help unify complex marketing efforts. They often tackle digital transformation initiatives, aligning marketing, sales, and customer experience under one strategic vision.


    Ogilvy UK

    Website: ogilvy.co.uk
    Specialty: Full-service advertising and marketing, spanning brand strategy, PR, and digital.

    Part of a global network, Ogilvy UK handles major brand campaigns that blend creativity with measured impact. Though historically strong in consumer advertising, their B2B division manages large-scale corporate rebrands, strategic content, and integrated digital pushes. If you want high-level brand awareness in a competitive SaaS vertical, they can open doors to mainstream recognition.


    Saatchi & Saatchi

    Website: saatchi.co.uk
    Specialty: Creative advertising powerhouse with global reach, known for big-brand storytelling.

    While associated with consumer campaigns, Saatchi & Saatchi’s B2B arm crafts bold creative that resonates with professional audiences. They excel in narrative-led marketing—tying your product’s value to broader market shifts or social impact stories. For B2B companies looking for a “big idea,” they offer strong conceptual direction that can stand out in a cluttered market.


    M&C Saatchi

    Website: mcsaatchi.london
    Specialty: Integrated marketing and advertising campaigns for top-tier consumer and corporate brands.

    Sister agency to Saatchi & Saatchi, M&C Saatchi emphasises strategic planning, brand design, and integrated comms. In B2B contexts, they focus on brand rethinks or corporate repositioning, ensuring a unified message across multiple geographies. Strong for enterprise accounts wanting a single global campaign with localised twists.


    Accenture Song (formerly Accenture Interactive)

    Website: accenture.com/gb-en/services/song
    Specialty: End-to-end digital transformation, CX, and data-driven marketing solutions.

    Accenture Song merges tech consulting with creative marketing. Perfect if your SaaS brand aims to revamp customer experience or digitise its entire marketing funnel. They handle large-scale transformation projects, bridging data systems, marketing automation, and user-centric design to deliver cohesive buyer journeys across channels and regions.


    Wavemaker

    Website: wavemakerglobal.com/uk
    Specialty: Media planning, content, and technology to drive measurable brand growth.

    Wavemaker’s approach merges media strategy with creative content solutions, ensuring each campaign invests in channels that produce tangible results. For B2B SaaS, they can handle brand lifts or direct response efforts, testing multiple mediums. Their analytics background helps refine spend allocations, typically leading to strong ROI on bigger budgets.


    iProspect

    Website: iprospect.com/en/gb
    Specialty: Performance marketing, paid media, and SEO with global media-buying capabilities.

    Part of Dentsu, iProspect offers performance marketing solutions bridging paid search, paid social, and SEO. For B2B organisations wanting broad coverage or venturing into new geographies, their global footprint streamlines large-scale media buys. They often incorporate advanced analytics to track each channel’s pipeline contribution, crucial for mid to enterprise-level SaaS expansions.


    Dentsu Creative

    Website: dentsu.com/uk
    Specialty: Comprehensive marketing services, including media, creative, and CXM under the Dentsu umbrella.

    Dentsu Creative merges creative storytelling with broader marketing solutions like CX, media planning, and data analytics. B2B SaaS brands seeking to unify brand identity with performance-led campaigns can benefit from this integrated structure. They’ve handled transformations for industries from finance to manufacturing, ensuring each solution resonates with relevant buyer personas.


    Zenith

    Website: zenithmedia.com/uk
    Specialty: ROI-focused media planning and buying, part of the Publicis Groupe network.

    Zenith emphasises ROI-driven media. If your B2B brand invests heavily in paid channels, they track each campaign meticulously, readjusting budgets to top performers. Their network backing under Publicis ensures global reach, beneficial for SaaS providers exploring multiple territories or vertical expansions simultaneously.


    Mindshare UK

    Website: mindshareworld.com/uk
    Specialty: Global media network combining audience insights with strategic planning and analytics.

    Mindshare’s data-driven planning suits B2B brands that want sophisticated targeting across digital and offline. They rely on a wide array of audience tools, building custom segments for each buyer persona. Useful if you handle multi-location campaigns or prefer a single media partner to unify brand awareness and direct lead generation efforts.


    iCrossing UK

    Website: icrossing.co.uk
    Specialty: SEO, paid media, and content marketing, with a strong heritage in search.

    iCrossing started as a search-focused agency, so SEO and PPC remain their core. For B2B SaaS firms aiming to rank for key solution keywords or leverage performance ads, iCrossing’s deep background ensures robust ROI. They also blend data analytics and creative storytelling to keep your brand distinctive, not just reliant on Google Ads or site traffic alone.


    Merkle

    Website: merkle.com/emea/uk
    Specialty: Data-driven customer experience management, CRM, and performance marketing.

    Known for advanced data solutions, Merkle helps B2B enterprises unify CRM, marketing automation, and analytics. If your SaaS brand wants an end-to-end customer journey that merges offline, online, and product usage data, Merkle’s suite handles that complexity. Their performance marketing also benefits from robust data models, ensuring each campaign invests in the most promising leads or verticals.


    Re:signal

    Website: resignal.com
    Specialty: SEO-focused agency offering technical audits, content strategy, and link acquisition.

    For B2B companies aiming to rank for niche solution or compliance keywords, Re:signal’s technical SEO and content approach suits well. They emphasise link-building strategies that target industry publications, boosting domain authority and organic visibility. Ideal for SaaS players seeking consistent inbound traffic from high-intent queries.


    BraveBison

    Website: bravebison.com
    Specialty: Full-service digital marketing, including PPC, SEO, programmatic, and eCommerce solutions.

    BraveBison covers multiple channels with a performance lens. Their eCommerce background also aids B2B software marketplaces or subscription models needing advanced checkouts or funnel tracking. For mid-sized or enterprise SaaS brands, their integrated approach can unify paid search, SEO, and display ads for a cohesive demand gen program.


    Digital Uncut

    Website: digitaluncut.com
    Specialty: SEO and PPC for high-growth startups and scale-ups, particularly in tech sectors.

    Startups seeking to accelerate growth find Digital Uncut’s approach refreshing. They focus on lean budgets, quick scaling, and constant iteration. If you’re an early-stage SaaS brand needing agility, they tailor SEO or PPC campaigns that adapt as you pivot product or target vertical. Great for founders who want near-real-time performance feedback without extensive overhead.


    Established

    Website: establishedagency.co.uk
    Specialty: Brand strategy, PR, and performance marketing, with clients ranging from SMEs to enterprise.

    With a name like Established, they focus on brand-building fundamentals plus modern performance marketing. They can help a B2B SaaS define brand positioning, then push that identity through paid channels. Ideal if your main pain point is “We have a strong product but nobody knows us.” Their integrated approach marries creative with data-driven ad strategies.


    Propellernet

    Website: propellernet.co.uk
    Specialty: SEO, PPC, and data-led creative campaigns, known for a people-first approach.

    Propellernet’s mission is about “happy humans doing great work.” They bring a human touch to B2B marketing, emphasising creativity in SEO and PPC campaigns. For SaaS solutions needing a personal brand angle or emotive storytelling, they blend data with engaging narratives to stand out in an often-technical environment.


    Rise at Seven

    Website: riseatseven.com
    Specialty: Digital PR, social media buzz, and SEO content, specialising in creative search campaigns.

    Rise at Seven made waves in consumer sectors, but their approach to digital PR and SEO also benefits B2B, especially for brand-building in competitive niches. If your SaaS brand needs link authority or viral campaigns that attract professional audiences, their creative stunts or content collaborations can garner serious visibility and inbound traffic.


    Digitaloft

    Website: digitaloft.co.uk
    Specialty: Digital PR, link-building, and content campaigns that boost SEO performance.

    Digitaloft focuses on generating buzzworthy content that wins high-quality backlinks. For B2B SaaS, strong domain authority cements top rankings for solution keywords or competitor comparisons. If you struggle with technical link-building, they can place your brand in relevant industry pubs or build shareable data stories that attract editors organically.


    Builtvisible

    Website: builtvisible.com
    Specialty: Advanced SEO and content marketing, with an emphasis on technical solutions and organic visibility.

    When your SaaS runs on a complex web architecture, Builtvisible’s technical SEO expertise shines. They diagnose site speed, indexing, or structure issues that hamper inbound leads. Plus, they craft in-depth content strategies that connect your product’s capabilities to buyer challenges—paving the way for stronger conversions from organic leads.


    Passion Digital

    Website: passion.digital
    Specialty: Integrated digital marketing—SEO, PPC, social, and CRO—focused on measurable ROI.

    Passion Digital helps B2B companies unify search, paid, and CRO under one strategic roof. They track each stage of the buyer journey, measuring which tactics drive pipeline vs. vanity metrics. Useful if your SaaS brand wants a single partner to handle everyday performance marketing with clear monthly reporting on leads, cost per MQL, and more.


    Reload Digital

    Website: reloaddigital.co.uk
    Specialty: Comprehensive digital marketing for eCommerce and retail, including paid search, social, and email.

    While geared more toward eCommerce, Reload’s integrated approach can benefit B2B SaaS that sell direct or manage online transactions. They handle paid search, social ads, email nurtures, and site CRO. If your SaaS includes an eCommerce-like checkout or subscription portal, Reload’s experience bridging brand experiences with direct conversions stands out.


    Gravity Global

    Website: gravityglobal.com
    Specialty: B2B-focused integrated marketing and brand development across aerospace, financial services, and tech.

    Gravity Global emphasises strategy plus execution for industries that require robust compliance or advanced solutions. If your SaaS product caters to aerospace or complex finance verticals, they understand how to position technical advantages while meeting strict brand or regulatory constraints. They handle brand identity, demand generation, and ABM, unifying your outreach under a cohesive platform.


    MOI Global

    Website: moi-global.com
    Specialty: B2B marketing agency with a flair for creative campaigns and demand generation strategies.

    MOI Global merges creative concepts with B2B buyer insights, delivering engaging digital campaigns. For SaaS wanting a refreshing brand voice or bold digital experiences, MOI can handle full-funnel demand gen, from initial brand awareness to last-mile nurturing. Their global presence also suits multinational expansions or multi-lingual campaigns.


    Twogether

    Website: wearetwogether.com
    Specialty: B2B tech marketing, ABM, and lead generation, serving global enterprise technology brands.

    B2B technology remains Twogether’s sweet spot, focusing on complex hardware, software, or cloud solutions. They emphasise account-based marketing to convert large enterprise deals, while lead gen campaigns leverage data-driven approaches. If your SaaS addresses enterprise-scale challenges—like big data or security—Twogether’s track record can guide multi-stakeholder orchestration effectively.


    Incubeta

    Website: incubeta.com
    Specialty: Google Marketing Platform partner focusing on search, programmatic, and data analytics.

    Incubeta’s alignment with Google Marketing Platform suits SaaS brands heavy on Google Ads, YouTube retargeting, or advanced analytics. They’re adept at building integrated funnels using Google’s suite—ensuring each micro-conversion or ad variant ties back to pipeline metrics. This approach can unearth cost efficiencies and new lead sources for scaling B2B software solutions.


    Cheil UK

    Website: cheil.uk
    Specialty: Part of the Samsung Group, offering creative, retail, and digital marketing solutions.

    With a lineage linked to Samsung, Cheil UK knows brand-led campaigns at enterprise scale. Although known for consumer electronics promotions, they also handle B2B projects requiring global brand synergy. If your SaaS brand wants cross-channel experiences or in-store tech showcases (in the case of hardware-software combos), Cheil’s creative plus retail insight can help.


    Hug London

    Website: hugagency.com
    Specialty: Brand strategy, creative campaigns, and digital design with a strong storytelling ethos.

    Hug London emphasises narrative-led marketing that resonates emotionally, even in B2B contexts. If your SaaS brand’s challenge is explaining complex features in simple, engaging terms, Hug’s creative approach can bridge the gap. They excel in brand refreshes, video-based storytelling, and cross-platform visuals, ensuring each piece aligns with your deeper brand mission.


    Spin Brands

    Website: spinbrands.com
    Specialty: Social media marketing agency dedicated to driving growth through paid and organic social strategies.

    While social media can be overlooked by certain B2B solutions, Spin Brands harnesses LinkedIn, Twitter, or niche networks for lead capture. They craft brand narratives that reflect your SaaS’s unique value prop, building trust among professional communities. If you’re pivoting from purely technical marketing to more brand-led social outreach, Spin can orchestrate that shift effectively.


    Epiphany (part of Jaywing)

    Website: epiphanysearch.co.uk
    Specialty: Search marketing and digital services, known for SEO, PPC, and content expertise.

    Epiphany, now under Jaywing, emphasises search excellence—technical audits, content planning, and campaign measurement. For B2B SaaS wanting consistent inbound traffic, they can refine site architecture and content frameworks to rank for solution-focused keywords. Pairing that with strategic PPC can rapidly fill your funnel with mid-intent leads actively seeking solutions in your domain.


    Bamboo Nine

    Website: bamboonine.co.uk
    Specialty: PPC, SEO, and paid social campaigns focusing on transparent, data-driven results.

    Bamboo Nine stands out for transparency in reporting and campaign decisions. B2B marketers often appreciate a data-first approach that clarifies ROI at each stage. Whether you need targeted PPC for a new SaaS launch or broader SEO to rank for competitive keywords, Bamboo Nine’s methodical style ensures you see exactly how each pound contributes to pipeline growth.


    ForwardPMX (part of the Stagwell Group)

    Website: forwardpmx.com
    Specialty: Large-scale performance marketing, specialising in data analytics and omni-channel strategies.

    Part of the Stagwell network, ForwardPMX handles performance marketing across paid, owned, and earned media. For B2B SaaS companies wanting a global footprint or advanced data-lake approaches, their analytics capabilities unify all channels under one performance-based dashboard. This approach can highlight synergy among your retargeting, organic search, and email nurtures—fostering a holistic demand gen engine.


    TMW Unlimited

    Website: tmwunlimited.com
    Specialty: Creative agency focusing on customer engagement, CRM, and digital experiences.

    TMW Unlimited emphasises the customer journey. For B2B SaaS, they can unify CRM-driven campaigns with emotional brand narratives, bridging rational and emotive angles. If your solution addresses major organisational challenges, TMW helps craft stories that resonate across multiple stakeholder roles, ensuring each lead sees a direct tie to their departmental objectives.


    Purple Agency

    Website: purplecreative.co.uk
    Specialty: Integrated B2B and B2C marketing, including digital, creative, and content solutions.

    Purple Agency merges B2B and B2C sensibilities, offering integrated approaches that emphasise strong visuals and consistent messaging. Their B2B side often tackles brand repositioning, content refreshes, and lead-gen campaigns. If your SaaS brand straddles a consumer-like user experience or depends on user adoption, Purple’s bridging approach can unify both worlds effectively.


    Tangent

    Website: tangent.co.uk
    Specialty: Customer experience and digital product development, supported by performance marketing.

    Some B2B SaaS solutions need an entire digital platform or customer portal. Tangent’s background in UX and digital product dev ensures your site or onboarding flows align with marketing aims. Coupled with performance marketing, they can design conversion-friendly user journeys that quickly translate interest into product trials or demos.


    Vivaldi Agency

    Website: vivaldigroup.com
    Specialty: Social media and content marketing with a focus on brand storytelling and community engagement.

    For SaaS brands wanting an engaged community—say, around developer tips or user success stories—Vivaldi harnesses creative campaigns that spark conversation. They blend social listening, influencer outreach, and content distribution to position your brand as a helpful resource, building trust that can speed up B2B deals or expansions.


    Merkle B2B

    Website: merkle.com/emea/uk/merkle-b2b
    Specialty: Comprehensive B2B solutions combining data, tech, creative, and media for enterprise clients.

    Merkle B2B unifies data-driven marketing with creative execution, covering everything from strategy to tech integration. If you’re an enterprise SaaS brand needing a partner that manages ABM, content marketing, analytics, and media at scale, Merkle B2B’s integrated approach can deliver consistent engagement across entire buying committees worldwide.


    VCCP

    Website: vccp.com/london
    Specialty: Integrated advertising campaigns, digital transformation, and brand-building for well-known names.

    VCCP’s portfolio includes major consumer and corporate clients. For B2B SaaS, they leverage big-brand thinking to stand out in technical markets, pairing brand-led storytelling with data-based targeting. If your brand aims for broader awareness or reimagining how enterprise buyers perceive you, VCCP can inject fresh creativity into your messaging and visuals.


    Barbarian (UK office)

    Website: wearebarbarian.com
    Specialty: Creative innovation and digital experiences with a tech-driven twist, part of Cheil Worldwide.

    Barbarian thrives on innovative campaigns bridging tech and storytelling. B2B SaaS brands needing interactive demos or immersive digital experiences can leverage Barbarian’s approach. Their tie to Cheil Worldwide also grants international reach, helpful if you’re expanding your SaaS solutions across EMEA or beyond. Expect bold concepts that challenge conventional B2B norms.


    Summary

    In 2025, the UK marketing landscape remains diverse, with agencies ranging from performance-focused PPC teams to global networks merging creative, data, and technology. Whether you’re a B2B SaaS startup craving agile growth or an established enterprise planning a brand overhaul, these 50 agencies offer a breadth of specialisations—covering SEO, PPC, ABM, creative campaigns, and more.

    As you weigh your options, consider how well each partner aligns with your ICP, vertical needs, and internal resources. And remember: success in B2B marketing rarely hinges on a single tactic or channel; it’s about building cohesive strategies that guide leads through complex buyer journeys. We hope this guide helps you find the perfect agency partner to propel your brand forward in 2024 and beyond.

    A revenue graph showing month on month improvements up to £10.6 million. Next to it, is an offer for a free digital marketing audit.

    Looking to work with a top marketing agency in London or the UK?

    So there you have it: our list of the top marketing agencies in the UK today. Whatever you do, make sure you choose the marketing agency with care. It’s all about finding the agency that fits with your brand, and can execute your marketing strategy in alignment with your business goals.

    For example, B2B businesses need B2B marketing agencies. Marketing relies on experience and understanding, and B2B agencies understand the needs of B2B marketing strategies. This includes focusing on detailed and educative content, and an understanding of the longer B2B, as a result of requiring buy-in from the business’ chain of command. This means a sales process can last months and involve multiple teams. Meanwhile, marketing agencies work in a specific niche, for example content marketing agencies.

    You should also review the agency’s experience. Who have their previous clients been and have their campaigns been successful? What’s their search engine presence? Understanding what the agency has done previously will help you understand what they’ll do for you.

    Reviews can help with this, but it’s important to make sure the reviews are genuine. Independent review platforms are recommended. Reviews on a company website might not be entirely valid, while single reviews shouldn’t be taken in isolation.

    All things considered, you need to choose a marketing agency carefully to get the results you’re aiming for. With thousands of marketing agencies in the UK today, the selection process can be overwhelming and daunting, especially if you’re lacking experience working with marketing agencies. We hope this article has given you a clearer idea of the options out there, and useful tips on what you should consider during your search.  

    More ‘best of’ agency lists you might be interested in

    Marketing Agency FAQs

    What is a marketing agency?

    A marketing agency is responsible for supporting both online and offline marketing efforts. Some examples include advertising campaigns, SEO, social media, PPC, branding, trade shows, and print. It helps companies establish awareness within their target market to drive leads and sales that result in a return on investment (ROI).

    How much does it cost to hire a marketing agency?

    Ultimately it will depend on the location, skillset, experience and value a digital marketing agency can deliver. Find out more about the price of digital marketing services.

    As a rule of thumb, successful businesses spend between 5 to 20% of their annual sales revenue on marketing. That percentage is often split between in-house resources and marketing agencies.

    How do I find a good marketing agency?

    Selecting the right agency is often a complex and confusing process. It’s a big investment for any business, which means you need to be careful when choosing an agency. The following criteria is what Gripped recommends you use when selecting your agency:

    Specialism - Agencies have different areas of specialisation. That could be a specific channel, audience type or market segment. We advise you think about what it is you need to achieve to inform what type of agency you require.

    Cultural Fit - Do they fit with the way you see the world. There must be common ground. Are you considering a crazy creative agency, when you're a traditional business with a traditional customer base? Consider how a long term relationship will work and select based on how you see a relationship working practically.

    Sector - Can they demonstrate their experience of working with businesses like yours. Have they seen a business in your situation and can they demonstrate their success in helping other businesses like yours be successful?

    References - Will they let you speak to their customers? Ask the agencies you are engaged with if you can speak with their existing customer who can tell you in their own words what the agency is like to work, where they are strong, and where they are weak.

    Terms & Commercials - Agencies have different ways of working. You need to decide which model best suits your requirements. They will most likely work on one of the following models, monthly retainer, hourly/day rate or per project. Costs and pricing vary from agency to agency.

    What are the benefits of a marketing agency?

    A marketing agency has access to a wide range of resources and expertise, which makes them better equipped to help you achieve your business goals. They also offer a variety of services, such as website design, search engine optimisation, email marketing, social media management, and digital advertising.

    Why hiring a marketing agency is important?

    Hiring a marketing agency is important because they know how to market your business effectively. They also understand what works for your industry and target audience. A good marketing agency will help you create a plan that includes all aspects of marketing such as branding, website design, social media management, SEO, email marketing, etc.

    What are the different types of marketing agencies?

    There are three main types of marketing agencies: Marketing Agencies, Digital Agencies, and Creative Agencies. A marketing agency is a company that provides a wide range of marketing services for businesses. They may however be specialised in certain areas such as SEO, PPC, Social Media, Email Marketing, etc.

    Here are some other categories of agencies that you may find during your research;

    Digital Marketing Agency, Growth Marketing Agency, Performance Marketing Agency, Creative Marketing Agency, Social Media Marketing Agency, Advertising Marketing Agency, Account-Based Marketing Agency, Personal Reputation Marketing Agency, and Brand Agency.

    Who needs a marketing agency?

    There is a number of key reasons why any business might need a marketing agency. Here are the seven main reasons:

    Marketing is always a second thought in any conversation about your go-to-market strategy
    You struggle to justify a marketing budget
    You aren't happy with your sales performance
    Your past marketing results have been below par
    Your sales teams don't get good leads
    You don't have marketing skills in your team
    Your competitors are better at marketing than you
    Your website isn't generating sales leads