10 Best B2B Marketing Consultants in 2024

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    If you’re a SaaS or tech company looking to improve your marketing game, choosing the right B2B marketing consultant can be a game-changer. To help you find the perfect match, we’ve compiled a list of 10 standout agencies specialising in B2B marketing consultancy. These agencies are experts in driving growth through strategy, creativity, and execution tailored for SaaS and tech businesses.

    1. Gripped

    Gripped is a leading B2B marketing consultancy in London that helps SaaS and tech companies accelerate their growth. Their tailored approach focuses on generating inbound qualified deals, ensuring you hit revenue targets.

    Gripped’s suite of services spans:

    • Digital marketing strategy
    • Content marketing
    • SEO
    • Paid search and social
    • Website design, development and management
    • Martech and marketing automation

    Their expertise lies in helping SaaS founders, C-suite executives, and marketing leaders build scalable marketing systems. With a track record of success across Saas, tech and IT sectors. Gripped is your go-to B2B SaaS marketing consultant.

    A revenue graph showing month on month improvements up to £10.6 million. Next to it, is an offer for a free digital marketing audit.

    2. Riverbed Marketing

    Riverbed Marketing specialises in B2B digital marketing consulting, helping companies create sustainable growth. They excel in industries like SaaS, professional services, and IT, offering inbound marketing, SEO, content creation, and paid media services.

    Their personalised approach ensures every campaign aligns with your business objectives, making them a top choice for a B2B marketing strategy consultancy.

    3. Rise & Own

    Based in the UK, Rise & Own focuses on B2B consulting marketing services. They provide tailored strategies for SaaS and technology companies, including market research, account-based marketing (ABM), and content development. Their expertise in B2B market research consulting ensures you stay ahead of competitors with data-driven strategies that resonate with your target audience.

    4. Bain & Company

    A globally renowned consulting firm, Bain & Company provides comprehensive B2B marketing consulting services for enterprise-level businesses. They specialise in B2B marketing strategy consulting, offering customer segmentation, digital transformation, and demand generation strategies.

    Though suited for larger organisations, their methodologies can inspire scalable solutions for tech SMEs.

    5. Mike Khorev Consulting

    Mike Khorev is a trusted B2B content marketing consultant with a focus on SaaS and tech startups. His services include content marketing, SEO, and lead generation to drive organic growth. Mike’s hands-on approach to B2B marketing strategy consultancy makes him ideal for businesses looking to optimise their digital presence.

    6. Davies BDM

    Davies BDM is a B2B marketing consultancy offering solutions tailored to small and medium-sized tech companies. They specialise in ABM, lead nurturing, and CRM optimisation, ensuring a cohesive strategy across sales and marketing functions.

    Their practical approach makes them a trusted partner for SaaS companies seeking to streamline their marketing efforts.

    7. Helen Cox Marketing

    Helen Cox Marketing is a boutique B2B consultancy marketing firm specialising in tech and professional services. They focus on building marketing strategies, content plans, and lead-generation campaigns tailored to SMEs. Their expertise in B2B marketing consultancy ensures they understand the competitive landscape and deliver impactful results.

    8. The B2B Marketer

    The B2B Marketer provides end-to-end B2B digital marketing consulting, helping SaaS and IT businesses enhance their digital footprint. Services include content strategy, email marketing, and PPC campaigns. Their ability to adapt to the fast-paced tech industry makes them a reliable partner for B2B tech marketing consulting.

    9. Tiga

    Tiga specialises in B2B marketing consultant agency services with a strong focus on creative campaigns and digital transformation. Their offerings include branding, web development, and performance marketing for tech businesses.

    With a proven track record in SaaS, Tiga helps companies stand out in crowded markets.

    10. Aisling Foley Marketing

    Aisling Foley Marketing is a nimble B2B consultancy marketing agency catering to SaaS startups and SMEs. They offer strategic planning, content creation, and marketing automation services designed to boost growth efficiently. Their reputation as a B2B tech marketing consulting expert ensures tailored solutions for businesses looking to scale rapidly.

    Conclusion

    Choosing the right B2B marketing consultant is critical to achieving measurable growth in the SaaS and tech sectors. From strategic planning to execution, these agencies bring deep expertise to help you hit your marketing goals. Among them, Gripped stands out for its tailored approach and proven success in the UK’s SaaS and tech market. Ready to take your B2B marketing to the next level? Contact Gripped today and start your journey to sustainable growth.

    More ‘best of’ agency lists you might be interested in

    B2B Marketing Consultant FAQ

    What does a marketing consultant do?

    A marketing consultant helps businesses develop and implement effective strategies to achieve their marketing goals. This can include improving brand awareness, driving lead generation, refining messaging, or optimising marketing channels.

    Why should I hire a marketing consultant?

    Hiring a consultant provides access to expert advice, fresh perspectives, and specialised skills that may not exist within your team. They help identify gaps in your current strategy, craft tailored solutions, and drive measurable results without the long-term commitment of hiring in-house.

    How do I know if I need a marketing consultant?

    If your business is struggling to achieve marketing goals, needs guidance on new strategies, or lacks expertise in certain areas, a consultant can provide the expertise needed. They are especially helpful during times of growth, rebranding, or digital transformation.

    What’s the typical cost of hiring a marketing consultant?

    Costs vary widely depending on experience and project scope. Consultants may charge hourly rates, project fees, or monthly retainers. Small projects might cost a few hundred pounds, while more complex campaigns can run into the thousands.

    Can a marketing consultant work with my in-house team?

    Yes, consultants often collaborate closely with in-house teams, providing expertise and direction while your team manages execution. This approach ensures a cohesive strategy and smooth integration.