If you’re in the B2B SaaS or tech space, you already know how steep the competition can be—and 2025 is setting the bar even higher. It’s no longer enough to rely on generic marketing tactics. You need a strategy that’s sharp, focused, and designed to help your business pull ahead in a crowded market. That’s where the right B2B marketing consultant comes into play.
A consultant worth their salt will do more than just plan campaigns or push sales decks. They’ll partner with you to uncover fresh opportunities, refine your brand message, and optimise your entire marketing funnel to drive sustainable growth. In other words, they’ll become an extension of your team, ensuring every marketing pound you spend delivers maximum impact.
To help you cut through the noise, we’ve curated this updated list of the 10 best B2B marketing consultants for 2025. Each firm is hand-picked for its proven track record, data-driven approach, and knack for delivering game-changing results. So, if you’re ready to ramp up your lead generation, dial up your brand’s influence, and secure a solid footing in today’s fast-paced tech landscape, keep reading. Our goal is simple: to help you find the perfect consultancy partner to supercharge your marketing.
1.Gripped
Gripped is a leading B2B marketing consultancy in London that helps SaaS and tech companies accelerate their growth. Their tailored approach focuses on generating inbound qualified deals, ensuring you hit revenue targets.
Gripped’s suite of services spans:
- Digital marketing strategy
- Content marketing
- SEO
- Paid search and social
- Website design, development and management
- Martech and marketing automation
Their expertise lies in helping SaaS founders, C-suite executives, and marketing leaders build scalable marketing systems. With a track record of success across Saas, tech and IT sectors. Gripped is your go-to B2B SaaS marketing consultant.
2. Riverbed Marketing
Riverbed Marketing specialises in B2B digital marketing consulting, helping companies create sustainable growth. They excel in industries like SaaS, professional services, and IT, offering inbound marketing, SEO, content creation, and paid media services.
Their personalised approach ensures every campaign aligns with your business objectives, making them a top choice for a B2B marketing strategy consultancy.
3. Rise & Own
Based in the UK, Rise & Own focuses on B2B consulting marketing services. They provide tailored strategies for SaaS and technology companies, including market research, account-based marketing (ABM), and content development. Their expertise in B2B market research consulting ensures you stay ahead of competitors with data-driven strategies that resonate with your target audience.
4. Bain & Company
A globally renowned consulting firm, Bain & Company provides comprehensive B2B marketing consulting services for enterprise-level businesses. They specialise in B2B marketing strategy consulting, offering customer segmentation, digital transformation, and demand generation strategies.
Though suited for larger organisations, their methodologies can inspire scalable solutions for tech SMEs.
5. Mike Khorev Consulting
Mike Khorev is a trusted B2B content marketing consultant with a focus on SaaS and tech startups. His services include content marketing, SEO, and lead generation to drive organic growth. Mike’s hands-on approach to B2B marketing strategy consultancy makes him ideal for businesses looking to optimise their digital presence.
6. Davies BDM
Davies BDM is a B2B marketing consultancy offering solutions tailored to small and medium-sized tech companies. They specialise in ABM, lead nurturing, and CRM optimisation, ensuring a cohesive strategy across sales and marketing functions.
Their practical approach makes them a trusted partner for SaaS companies seeking to streamline their marketing efforts.
7. Helen Cox Marketing
Helen Cox Marketing is a boutique B2B consultancy marketing firm specialising in tech and professional services. They focus on building marketing strategies, content plans, and lead-generation campaigns tailored to SMEs. Their expertise in B2B marketing consultancy ensures they understand the competitive landscape and deliver impactful results.
8. The B2B Marketer
The B2B Marketer provides end-to-end B2B digital marketing consulting, helping SaaS and IT businesses enhance their digital footprint. Services include content strategy, email marketing, and PPC campaigns. Their ability to adapt to the fast-paced tech industry makes them a reliable partner for B2B tech marketing consulting.
9. Tiga
Tiga specialises in B2B marketing consultant agency services with a strong focus on creative campaigns and digital transformation. Their offerings include branding, web development, and performance marketing for tech businesses.
With a proven track record in SaaS, Tiga helps companies stand out in crowded markets.
10. Aisling Foley Marketing
Aisling Foley Marketing is a nimble B2B consultancy marketing agency catering to SaaS startups and SMEs. They offer strategic planning, content creation, and marketing automation services designed to boost growth efficiently. Their reputation as a B2B tech marketing consulting expert ensures tailored solutions for businesses looking to scale rapidly.
Conclusion
The SaaS and tech landscape is packed with opportunity—but it’s also awash with fierce competition. To thrive in 2025, you need a B2B marketing consultant who can piece together every part of your go-to-market strategy, from lead acquisition and content marketing to sales enablement and customer retention. The agencies featured in this list are proven experts in transforming marketing challenges into genuine, measurable wins.
While all these consultancies bring distinct strengths to the table, Gripped offers a uniquely data-driven and customer-centric approach tailored to UK-based SaaS and tech businesses. Our team doesn’t just hand over a set of recommendations and leave you to figure out the rest. We’re in it with you for the long haul—building, testing, and refining until we see real-world results that move the needle.
If you’re ready to shatter growth targets and turn your marketing vision into a fully-fledged success story, we’d love to talk. Contact Gripped today and let’s work together to create a B2B marketing strategy that fuels your growth well into 2025 and beyond. It’s time to make your mark in the tech world—and we’re here to help you do exactly that.
More ‘best of’ agency lists you might be interested in
- B2B SEO Agency
- B2B PPC Agency
- B2B ABM Agency
- Marketing Agency
- SaaS Marketing Agency
- Digital Marketing Agency
- Growth Marketing Agency
- B2B SaaS Marketing Agency
- Product Led Growth Agency
- B2B Lead Generation Agency
- B2B Marketing Agency London
- B2B Content Marketing Agency
- B2B Inbound Marketing Agency
- B2B LinkedIn Marketing Agency
- Full Service Digital Marketing Agency
- B2B Web Design Agency
- B2B Google Ads Agency
B2B Marketing Consultant FAQ
A marketing consultant helps businesses develop and implement effective strategies to achieve their marketing goals. This can include improving brand awareness, driving lead generation, refining messaging, or optimising marketing channels.
Hiring a consultant provides access to expert advice, fresh perspectives, and specialised skills that may not exist within your team. They help identify gaps in your current strategy, craft tailored solutions, and drive measurable results without the long-term commitment of hiring in-house.
If your business is struggling to achieve marketing goals, needs guidance on new strategies, or lacks expertise in certain areas, a consultant can provide the expertise needed. They are especially helpful during times of growth, rebranding, or digital transformation.
Costs vary widely depending on experience and project scope. Consultants may charge hourly rates, project fees, or monthly retainers. Small projects might cost a few hundred pounds, while more complex campaigns can run into the thousands.
Yes, consultants often collaborate closely with in-house teams, providing expertise and direction while your team manages execution. This approach ensures a cohesive strategy and smooth integration.