Demand Generation Executive / Manager
Role location: London (Office in London Bridge, hybrid work available after probation period)
About Gripped
Gripped is a digital marketing agency for B2B SaaS, tech & IT companies. Using a combination of content marketing, SEO, automation, paid media, website expertise and market understanding, we help our customers differentiate before their competitors get out of bed.
Gripped is seven years old and is now over a year into their own demand generation journey. We are coming up to the end of a successful financial year, and we want to invest further in Gripped's marketing to continue this momentum.
Job Purpose
We’re on the hunt for a confident, eager and well-organised individual who can work under the guidance of Gripped’s Demand Generation Lead, supporting them on delivering Gripped’s marketing strategy. They will mentor and upskill you where needed, and continue to help you develop your career in the direction you want it to go.
Who You Are
This is the perfect role for someone who's a year or two into their B2B marketing career and eager to take their knowledge of marketing channels and tactics to the next level. It’s an exciting combination of getting to experience the agency world while operating through the lens of an in-house B2B marketer.
You'll have a good understanding of digital marketing channels, the tactics deployed on those channels and how this all feeds into a wider marketing strategy to drive qualified leads, or even better, pipeline and revenue.
Responsibilities
In this role you will be on a journey to take responsibility for the following areas of Gripped’s demand generation efforts:
Content marketing & SEO
- Undertaking keyword research
- Creating and executing Gripped’s content plan, using specialists or freelancers where needed
- Analysing and optimising content
- Creation of a bi-weekly email newsletter
- Own Gripped’s company social media channel, posting & engaging on it
- Own the creation of customer case studies
- Support, and eventually own, the creation of video content and its distribution
- Support, and eventually own, the customer review process
Paid media
- Manage Gripped’s paid media campaigns across LinkedIn and Google, with support where needed
- Refresh ad copy, creatives and content on a bi-monthly basis
Website
- Execute a website improvement roadmap, with support from specialists where needed
Market research
- Support on the creation of Gripped’s annual SaaS report
- Research new strategies or tactics and form a plan on how to execute them
Martech
- Create marketing automation where required and help resolve any bugs
Reporting
- Analyse the performance of Gripped’s demand generation and suggest improvements
- Support on creating reporting decks
- Provide high level weekly reports on number of sales conversations, qualified deals and pipeline created
Sales support
- Execute marketing audits for prospects where required
- Support on the creation of sales decks for prospects
Experience and skills:
- Educated to degree level or equivalent
- Excellent communication skills
- An understanding of the Digital Marketing principles and tactics listed in the responsibilities
- Experience of martech such as HubSpot, Zapier, and Google Analytics
- Exposure to a variety of marketing techniques and projects
- B2B experience (placement, agency or in-house)
- Working with SaaS / tech customers or worked in a SaaS/tech business is ideal, but not required
Why join Gripped?
- 25 Days holiday allowance, plus UK Bank Holidays
- Generous pension contributions
- A culture of learning and development
- Company Summer and Christmas parties
- Based in central London near Borough Market
- Choice of your own laptop and equipment
- Work social committee organising monthly work socials
- Cycle to work scheme
- Private healthcare benefits
- Profit share scheme
- Get exposure to an exciting range of SaaS and tech companies
- Working for an ambitious, fast-growing agency