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SaaS B2B VC pitch meeting

Top 25 SaaS VC Firms for B2B

Raising capital for your SaaS startup is commonly a vital step in launching your business and sustaining its operations. You need to be able to meet the initial costs, such as office space, utilities, salaries, equipment & supplies, etc. The good news is that there are different ways to raise capital for your firm, and…

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Elliot Mark

Elliot Mark

How To Operate An Efficient B2B Company In 2021

Successfully executing an effective B2B strategy means you need great products or services, good employees, and people to buy what you are selling. We won’t waste your time on the first two parts of this (that’s your speciality) but we do want to offer some advice on how to get more people to buy what…

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man fishing for leads

5 Tips For Optimising Your B2B Lead Generation Efforts in 2021

How do you feel about lead generation in your business? Are you bringing in a steady flow of quality new leads week after week, or is it more of a trickle?  Every business relies on new leads to thrive, yet those leads can be hard to find. That is particularly true in 2021, as the…

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Essential SaaS Metrics: What You Should Track and Why

Consistent growth is absolutely critical for SaaS businesses. They need to have a complete view of this growth to identify areas for improvement and ensure proper use of resources. This requires tracking different metrics to improve results, measure performance, and align processes with your organisational objectives. Up to 55 per cent of SaaS companies believe…

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B2B agency brief

Writing an Effective B2B Agency Brief

What’s the old saying about process? Crap in, crap out. Well, the same goes when creating a brief for a B2B marketing agency. The brief is the starting pistol for making your engagement with a B2B marketing agency successful. A good brief will be your guiding light when selecting the right agency, selecting the strategy…

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