B2B Digital Sales & Marketing Insights: Gripped Growth Essentials


SDR vs BDR Sales: What’s the Difference?

The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs in your sales and marketing machine aren’t well oiled, your lead generation might stutter. A Business Development Representative, or BDR, is a classic example…

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Top 20 Content Strategy Agencies - Gripped

Top 20 Content Strategy Agencies

In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content forms…

45 Digital Marketing B2B Benchmarks for SaaS Marketers - Gripped

45 Digital Marketing B2B Benchmarks for SaaS Marketers

B2B benchmarks play a crucial role in understanding how your marketing strategies are performing — from evaluating a single campaign’s performance to assessing your long-term performance. Benchmarks allow you…

Top 10 Growth Marketing Agencies 2022- Gripped

Top 10 Growth Marketing Agencies 2022

For many businesses today, traditional marketing agencies and traditional marketing strategies aren’t always enough. With more and more data available, businesses want to draw on this to improve their…


SDR vs BDR Sales: What’s the Difference?

The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and…


Who is the Best SEO Expert UK?

In today’s digital marketing, a website that doesn’t include SEO resembles a vehicle without fuel. In other words, it’s vital to your marketing strategies. Not only does SEO boost…


What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours,…

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