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b2b marketing budget benchmark

6 B2B Marketing Budget Benchmarks

To succeed this year, you need to know how much you’ll be spending on marketing overall and how much you will allocate to each marketing channel. Figuring out the right budget can be tricky — you don’t want to cut corners or overspend. The first step is to decide on your business goals. From there,…

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Everything Wrong With Your Content Marketing Strategy. And What to Do Next.

2020 has laid bare the critical importance of digital-first marketing strategies. But when it comes to content, many businesses make critical mistakes time and again. In this post, we’ll take a look at six mistakes that could undermine your content marketing strategy and what you should do to fix them. You aren’t writing for specific…

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5 Ways to Build a Differentiated B2B SaaS Sales Strategy

SaaS has become a huge industry, with a market valuation of USD 158.2 billion (£120 billion) in 2020. It’s even expected to grow at a CAGR of 11.7 per cent to hit USD 307.3 billion (£232 billion) by 2026. The Salesforce acquisition of Slack for $27.7 billion shows SaaS is now mainstream. When the COVID-19…

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UK B2B SaaS products

Top 28 UK B2B SaaS Products

B2B software is critical for business success in this digital era. These products and services are there to aid you, so you can save huge amounts of business time and money that could otherwise be spent on innovation and encouraging conversion. It only takes a few Google searches to discover that there are thousands of…

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What is user experience

What is User Experience and Why Is It Important for SaaS?

Whether your company sells SaaS (Software as a Service) or makes use of SaaS in everyday operations, you’ll find that user experience (UX) makes all the difference in product’s functionality and attractiveness. And it’s not only your software that needs to get user experience right, it’s also your website. The right visual design and user…

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