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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser in 2023 with its Privacy Sandbox. On the face of it, this decision seems to be a…

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12 Components to Implement a Successful SaaS Web Design (with examples)

An increasing number of organisations are investing in SaaS products due to how viable and cost-efficient they can be. This means more and more SaaS businesses are coming up in Google rankings, with their websites competing fiercely for the first page of search results. B2B web design is thus crucial for your online visibility. With…

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3 B2B Networking Strategies That Won’t Break the Bank

It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to rethink their marketing strategy. Up to 18% of companies changed how they do business in reaction to the crisis. This means adopting a contingency plan to…

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A Go-to-Market Strategy Guide for B2B SaaS Companies

Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a go-to-market strategy (GTM). These are some of the critical issues that product managers experience internally that result in poor customer reception.

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What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?

Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…

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