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I’ve just taken the first step

Ever since I was a teenager, I’ve had a dream of founding my own business. I’ve talked endlessly to friends, family and colleagues for a decade about taking the first step. I’ve always found an excuse not to do it. Financial reasons, personal reasons, things that come up every day that mean the path of…

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Why your target market definition is wasting your marketing budget

What’s your target market? It’s a pretty crucial question to be able to answer. If you know the answer, great. If you don’t know the answer, you need to. But, on the flip side if you do have an answer there is a right answer and a wrong answer. Having asked that question a lot,…

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The Basics of a High Conversion Landing Page

Building an inbound marketing campaign and high conversion landing page. First impressions matter. If you’re looking to build a high conversion landing page, first impressions really matter. For your business, a landing page is the first impression that a visitor has of your website, which makes it a crucial part of your marketing strategy. To…

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The Most Common Marketing Mistakes

That Could be Costing Your Company Money People all around the world are familiar with Apple. As of 2016, Apple had sold over one billion iPhones worldwide. In fact, you might even be reading this article on a smartphone right now. I bet you didn’t know that one of the co-creators of the famous brand,…

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How to Improve Your Website Traffic Through SEO

Your site must be optimised for SEO. Yes, that’s a generic statement, however, when developing an SEO strategy for your site, consider your buyer personas. Focus on the keywords your customers are searching for and those that align with their personas. Also, concentrate on long tail keywords to get more quality traffic. If your budget…

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