B2B Website Design Agency for SaaS & Tech
Your website
should be your
best salesperson
Your website should be your best salesperson
Your website should be
your best salesperson
Website strategy, design, development and management that protects internal dev capacity and fuels your growth.
Gripped have been a vital extension to our marketing team at Data Interchange, supporting us on updating our brand via a website re-fresh as well as continued content creation and SEO support.
See how your website stacks up against your competitors
Use our free online website grader to benchmark your search presence and SEO hygiene against your three closest competitors.
Mirror your sales process
An effective digital sales process has never been more important. 95% of the B2B buyer’s journey happens before a prospect talks to a salesperson. As a B2B web design agency, we're experienced in creating websites that mirror your sales process.
We’ll transform your website into a seamless buying journey, ensuring relevant landing pages are visible across search engines. This allows your website to answer all the questions that come up in sales conversations. We’ll help you turn your website into a customer-centric conversion engine.
Your website is an SEO project
There’s no point in having a great website if no one can find it. SEO is one of the most neglected elements of B2B website projects, but it’s critical to help your SaaS or tech business grow.
We’ll help map your propositions, services, use cases, personas and more to what your audience are searching for and optimise your website to show up in their search results, increasing relevant traffic.
Design that matches ambition
You’re a B2B SaaS or tech business with a product or service that is revolutionising your space — and your website needs to show it.
We’ll help you bring your B2B website design up to date with a clean and modern design that is reflective of your ambitions as a business and gives prospects the confidence that you’re the solution they should trust and buy into.
Build to be agile
Your website is never finished. It needs to constantly evolve as you build out your proposition, get market feedback, and appeal to potential customers.
We’ll help bring you over to a tech stack that anyone can use. You don't want bottlenecks with your B2B website design agency. We'll enable your team to execute website changes that don’t need a developer — and yes, this includes creating new pages!
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Creating an effective B2B website is difficult
From website strategy, to our wide-ranging B2B web design services to managing and evolving your existing site. We’re experts in transforming B2B SaaS and tech websites into machines that drive more demand to sales teams.
Feel like your website requests take months to implement?
From complete website overhauls to an extension of your dev team, we cover it all.
A web team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B website strategy forward, keeping you up to date every step of the way.
Website Specialist
Design and messaging is only half of the recipe to a successful website. Your website specialist is responsible for architecting your site where appropriate and ensuring technical website health and SEO is squeaky clean.
Website Developer
Dev resource is a hot commodity in any growing Saas or tech B2B business. You need your internal team focused on developing your product. By tapping into your extended website team, your site can keep evolving without being at the cost of product development.
UX & UI Designer
A clean, modern design needs to be coupled with thought into how messages and content is conveyed on a page. Your UX & UI designer will create stunning website designs that aid user journeys.
Copywriter
First impressions count, and that couldn’t be truer with your website. Your copywriter will take your propositions and team’s expertise and help craft compelling, customer-centric website narratives..
CRO Specialist
Today's B2B buyer journey is 95% complete before sales get involved. Your B2B website conversion optimisation specialist will suggest and implement website UX changes that support pushing more of your target audience towards a sales conversation.
B2B website success stories
We’re obsessed with growing B2B SaaS & tech businesses. Read some of our success stories below.
Odondo
- 209% increase in organic traffic
- 27% increase in pipeline deals
Video Arts
- 81% increase in lead generation
- 37% increase in qualified leads
Data Interchange
- 129% increase in search impressions
- 1540% increase in sales conversations
How to buy from us
Every business is at a different stage in their website journey. To get to a price we need to understand your current position, the challenges you face, and where you’re trying to get to.
B2B website design agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid website audit
FREE
You’ll get a skinny audit that looks at your website health and performance benchmarked against your three closest competitors, and how to improve it.
Website project
Estimated between £15,000 - £80,000
To get to a price, we’ll take your brief if you have one and also execute a rapid website audit. The size of your site, the division of responsibilities, and the complexity of requirements dictate the cost.
Website management
Starting from £1,500 / month
We’ll get comfortable with your website tech stack and take on management of it. We’ll proactively ensure it’s technical website health is optimal and execute requests for evolving the site. The amount of resources required each month dictates the cost.
SEO management
Starting from £3,500 / month
We’ll audit what exists and develop your SEO strategy, balancing thinking, planning, and practical execution of SEO into monthly allocated resources. The amount and type of resource that you need dictates the monthly cost.
Consult with a SaaS and Tech Website Specialist Today
Start with a complimentary digital marketing and website review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B website design agency FAQs
A dedicated marketing account manager will plan and oversee the project. They will work with you to define a strategy and vision and then communicate with specialists to help bring that to life and ensure technical best practices and a high-quality website.
Yes, yes and yes. B2B target markets are often very specific, so you need to tailor your approach to them. B2B sales cycles are often longer than B2C and involve more complex decision-making, so providing clear and practical information on your website is crucial. Educational content, lead capturing and email nurture campaigns are critical. Meanwhile, free trials change your website’s conversion goals.
Our in-house web team draws on the skills of specialists, from copywriters to developers. We work with you to identify a vision and produce a site that’s right for your business. We can own all execution or work alongside your in-house talent to complement your existing capabilities. Either way, we get the job done.
Maybe, but probably not. Your website is one part of a digital marketing and sales strategy. To succeed, you need lead generation and qualification plans, paid media and search, social media presence, inbound strategy, outbound outreach and more. Whether you have all this in place already or are just getting started, we can help.
We can work with all cutting edge technology — but there are tools we prefer. We use WordPress and Beaver Builder Pro for page building alongside PowerPack + UABB. WPRocket for performance. WP Engine is our preferred hosting provider, but we won’t change your website host unnecessarily. Our technical team can explain our strategy and keep it aligned with your vision throughout.
It depends. Many businesses benefit from a clean slate, but we don’t recommend starting from scratch if there’s no need. We’re happy to do a site audit and let you know. If we think you only need a refresh or tweaks, we can recommend copy refresh, design reboot, technical optimisation or site hosting and management services. We can even mix and match these services to find the right solution for you.
You can build a website in HubSpot CMS but we don’t recommend it. It doesn’t provide the capabilities required to get the most out of your website. Our go-to platform is WordPress, with Beaverbuilder’s page builder plugin which brings together low-code editability and professional sophistication.
We’re a full-stack digital marketing agency. We’re many customers’ sole marketing team, but we’re also well placed to work alongside in-house marketers. Our services include digital marketing strategy, content marketing, SEO, paid media management, martech automation, lead generation and sales enablement. Only by building a solution that aligns sales and marketing with digital strategy will you find success. However you need support, we can help.