0 to 30+ qualified leads per month

Rated 5/5 on

"Their professionalism and quality of work have been extremely impressive. Working targets have always been achieved and exceeded in numerous instances - partly a byproduct of clear and concise communication, action plans and roadmaps."

Jessica Macdonald
Marketing Manager, KPro Software

Meet the Client: KPro's Challenge

KPro Software is owned by Keaze who’s aim is to make home hunting easier. With a wealth of experience in helping housing associations and affordable home ownership providers list properties on their site, they developed software to streamline the selling (and therefore buying) experience of affordable housing. KPro needed help taking the product to market to get more housing associations, private sellers, and local governments on the platform.

How Gripped supported KPro

With Keaze’s site primarily targeted at demand-side, Gripped first designed and built KPro a new website on a new domain. This decision was made to ensure that traffic can be focused on B2B and not confuse visitors, or search engines, over the site’s target audience and proposition.

Following this, a demand generation strategy was developed across channels like organic search, email, organic and paid social, and underpinned by content marketing. The content marketing efforts consisted of engaging articles, eBooks, newsletters, and social posts. The primary goal was to drive awareness in their target audience and start generating 15+ qualified leads monthly.

Communication consisted of regular weekly catch-ups to ensure the project remained on track. Rolling roadmaps were used to highlight priorities and track progress on deliverables, whilst always being on hand to assist with any queries from the KPro team.