Guest Blog Posts for
Growth Essentials

So you’re interested in writing a guest blog?

About Growth Essentials from Gripped

We’re tried to lay out some simple things that would be useful so that you get the most out of your time and your content.

Growth Essentials has been developed with a B2B audience in mind. That audience is specifically Founders of B2B tech, SaaS and service businesses. We use the blog (blog.gripped.io) to generate relevant traffic for our site gripped.io. Our primary aim is to ensure that we deliver content that is valuable to our audience, our secondary aim is to translate that traffic into a source of leads from Gripped. If you are uncomfortable with this we’re probably not the site to share your content on.

Submitting an Article

If you have keen writing and/or design skills and you would like to share your experience or expertise with an audience of B2B SaaS, tech and service business owners, marketers and sales professionals, we'd love to hear from you. Take some time to review this page, it aims to answer all of your questions about the content we’re seeking and how the process works. It’s worth us being clear upfront, we get a lot of requests and we value them all, so if you don’t hear back from us, it because we’re working through a mountain of content and we cannot respond to all submissions.

  • Original ideas, compelling opinions, and top-quality writing. We will not republish anything that's been published on other sites.
  • Your content must reflect the writing style and tone of the Growth Essentials Blog. We aim to be casual, yet helpful, and typically we stay away from industry jargon and buzzwords, we like to cut through the bullshit.
  • Proper sourcing and citation of data, quotations, and outside content referenced in the article. All data used in your article should have been generated within the last two years.
  • No more than one link to your website. By website we mean your homepage, blog, pricing page, etc ...) in the body of the post.
  • You must link to at least 3-5 other Gripped Growth Essentials blog posts in your article. For example, if you're writing a piece on a recent How To Run A Series A Funding Process, link to Gripped Big Book of SaaS for Founder, our roundup of the best SaaS companies, and our growth tips for B2B SaaS Startups.

The Types of Articles We Accept

We've conducted huge amounts of analysis to uncover which types of posts work best and which are audience respond best to — and which frankly, they don’t enjoy. From a content perspective, your content should look to educate and inform our audience. We’re looking for content that looks to provide actionable advice that can be put into practice. That means each piece of content should have at least one takeaway that the reader can use in the context of their own companies marketing, sales or growth strategy. We have ten key areas that your content should be categorised to:

  • B2B Inbound Marketing
  • B2B Sales
  • B2B Marketing Strategy
  • B2B SaaS
  • B2B SEO
  • Content Marketing
  • Lead Generation
  • Martech
  • Social Media Marketing
  • Website Strategy

Successful Blog Types

 

Experimentation and Findings: Did you run a growth experiment? Did you complete an analysis of original data which led to insightful conclusions? Write up your findings and share it with us. These posts usually include hard data, key findings and actionable insights backed by detailed instructions and explanations of the experiment, action or analysis. Readers should be able to translate your findings into a real-world scenario and deliver the same thing in their own business.

Detailed Lists: These posts provide our audience with in-depth tactical takeaways with examples, quotes and data. These articles may seem simple on the face of it but they usually contain between more than 1,500 words. The reader should be able to come away with clear answers, without any confusion and they should have very few questions left to ask on the subject covered.

Ultimate Guides: These are articles are deep dive into a particular topic. These articles are longer in nature but look to provide the audience with a complete resource on the subject matter in hand. They will be structured in a logical way and look to take the reader from novice to expert. They should be practical and the best articles often feel more like knowledgebase articles that traditional blog articles. They should contain images, diagrams and screenshots in order to help the audience understand and interpret your writing.

While we create and publish articles that fall outside of these article types, it’s more likely that your post will be published if it falls into one of the categories covered.

What We Don’t Accept

There are some things we simply won’t accept:

  • Anything that we already have original content for on Gripped Essentials. It would be advisable to do a search of our site (gripped.io and blog.gripped.io) before submitting your article
  • The sole purpose is for generating backlinks or is part of a link-building scheme
  • It is overtly promotional for you, your company or organization
  • If it is offensive, inaccurate or libellous
  • Intended to be critical of individuals or companies
  • Political statements, opinions or rants

Our Rules:

  • Any submission must meet a minimum quality standard. Gripped’s editorial team reserves the right to reject any contributions they deem unacceptable.
  • You cannot republish your guest post on your own website, on social media sites like LinkedIn or Medium after publishing. If you do, we reserve the right to remove your content from our site. But we’d encourage you to share a link to your post on our site via your social media networks.
  • The Gripped team may from time to time reserve the right to edit or adapt your content and update it in the future to ensure it remains relevant, accurate and error-free.
  • Gripped will include calls-to-action to Gripped original content, including but not limited to an email newsletter, ebooks and other downloadable premium content.
  • In rare cases, contributed posts may be removed from the blog and in order to reuse or recycle the URL.

Before Submitting

If you have a topic idea, you can submit the idea ahead of writing the article. We find that writers who are keen to collaborate on their article and align it to the goals of our audience get much more value than those who don’t. Please don’t be offended if we don’t see the article as valuable to our audience, we hope you appreciate the up-front feedback as it will save you time in the long run. Equally, if you have an original draft blog post that you have already produced we’d be happy to review it, but don’t expect for it to be blindly published we will provide feedback and editorial tweaks before publishing the post. Gripped retains the right to unpublish or be selective about the articles that are published.

We will take responsibility for internal links between other Gripped articles and the Gripped website. You will not be able to request changes to internal links. You can have external links in your article to both source materials and your company website. We will accept a single link to your site. Gripped reserves the right to decide whether to provide a ‘follow’ or ‘nofollow’ link for any external links. This includes the link to your site. We will equally not link to any site we deem low quality, substandard, inappropriate or that could have a negative impact on Gripped’s domain, website, company or reputation. All decisions made by the Gripped team on linking will be final and there is no right to appeal.

How to Submit Your Blog Article

Step 1: A Simple Google Site Search

Ensure that you’ve done a Google site search across Gripped’s site. This is the most important step in the process. To conduct a site search simple type: “site:blog.gripped.io” add a space and type the keyword you’re looking to target for your pitch into Google. If you feel that you can do better than existing content or there is an opportunity we haven’t written about that’s a good start.

Step 2: Make Sure Your Article Is Adaquetly Formated.

We’re not strict about word count. Most articles will fall somewhere between 1,000 and 2,500 words. We’re more interested in the quality of the piece. Does it meet the expectations of our readers, is it clear, is it focused, does it provide value to our audience. We believe in over, rather than under explaining. Make your choice of words, simple, accessible and easy to understand. Stay on point, don’t over complicate your sentences. Use a natural voice, don’t use jargon and industry bullshit.

Make your paragraphs no more than three to five sentences long. Ensure that you use H2s, H3s, and H4s, where appropriate. Bullet points can help break up more dense copy and allow readers to scan for what they are looking for. Number lists should be clearly formatted with a number + a full stop. If you plan to include images, like screenshots or diagrams please ensure you source the image with hyperlinked text.

Our final tip. Use tools like Grammarly or Microsoft Word Spell Check before submitting your final piece.

Step 3: Submit to guestblog [at] gripped [dot] io with the following:

  • Make sure your email subject line is formated: “Guest Blog: [Your Working Title of Post]”.
  • Share your final article or pitch in a Google Document with editing permission turned set to ‘anyone with the link’
  • If you’re including images, ensure they are compressed and add them to your Google Document, ensuring you’ve included sources for any images, diagrams or assets used from other sites.
  • Include a short biography and headshot of yourself. Include any LinkedIn or relevant social media links.
  • If your article is chosen and meets our editorial standards and meets our content strategy, our team will be in touch to let you know that the article has been published. This process may take up to 6 weeks and the final publish date could be longer based on other content we plan to publish.

 

Finally, we receive a huge volume of requests, much to our frustration that means it is logistically impossible for us to reply to all submissions. If you don’t get a reply - then we apologies, but hope you understand.