40% increase in inbound leads and 100% business profit growth


Rated 5/5 on

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"Inbound leads have increased by 40% since working with them. Our business profit has, in turn, doubled, with Gripped helping us massively with that. They help with many things, all to great impact. SEO, blogs, website build, email campaigns, nurture flows, events, webinars, you name it!"

VideoArts Person

Simon Riddleston
Chief Commercial Officer, Video Arts

Meet the Client: Video Arts' Challenge

For over 50 years, Video Arts has combined entertainment and education to create award-winning video content for employee training. They are renowned for their ability to engage audiences and inspire learning. The vast majority of their leads were being sourced through their sales team, so they were looking to grow inbound leads through digital marketing. With a limited internal marketing team, they needed support to execute their digital marketing strategy.

How Gripped supported Video Arts

Video Arts partnered with Gripped to overhaul its digital strategy and execution. An inbound strategy was formed around their ‘collections’, their packaged employee training solutions. Gripped created content around pain points for key target personas in each of the ‘collections’ categories e.g. health and safety. Keyword research was undertaken before the production of the content, which was then optimised for relevant search terms.

Website conversion rate optimisation was undertaken, including a UX and UI refresh of key pages such as the Homepage. Gripped also made use of Video Arts’ abundance of video assets through social media and email campaigns, including supporting webinar promotion and retargeting. Gripped further supported Video Arts through the set-up of HubSpot and ensured sales teams could get the most out of it.

Strategy sessions throughout the relationship ensured alignment while regular check-ins tracked progress towards lead generation and revenue goals.

Overview of Our Partnership


Strategic guidance

Provided strategic guidance and support on digital marketing campaigns and initiatives


HubSpot integration

Integrated HubSpot into the business and trained teams on how to get the most value from it


Optimised content

Created and optimised content for search


UX and UI overhaul

Updated UX and UI of key website pages to support conversion


Brand awareness

Managed email campaigns, social media and nurture flows

The results


growth in business profit


in inbound marketing leads


increase in organic website traffic

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