B2B Marketing Services Pricing for SaaS & Tech
Whatever growth phase your business is at, our pricing options include a mix of strategy and tactics specifically designed to deliver results, each month the mix can change to suit your needs. The tactics below are a small sample from our extensive service catalogue.
Website Services Pricing
In our short Guide to Budgeting For Your Next Website, we've captured all the decisions and factors that go into making up the cost of website development.
Why partner with Gripped?
Experienced tech marketers
As SaaS and tech marketing veterans, we replicate the prowess of top in-house teams.
B2B content expertise
We are masters of B2B content, crafting valuable pieces your audience reads, values, and eagerly shares.
Conversion optimisation
We excel in attracting visitors to your site and converting them with compelling calls to action.
Digital first, digital always
Being always digitally forward, we maximise your returns from HubSpot and other pivotal martech platforms.
Pricing Frequently Asked Questions
Like most agencies, we could say, "it depends". Wait, don't go anywhere. We know that's a pretty annoying answer. So, hear us out for a minute, and we'll try and give you a flavour of our services and an outline of how the pricing works.
Either way, you should have a starting figure of £7,500 per month in mind, in addition to any paid advertising or MarTech fees that you'll need to complement your growth efforts. The end price will depend on factors such as your starting point, the mix of activities required to support your goals and most importantly, how quickly you want to hit those goals.
Once you have your growth plan, we're into execution mode. By this point, you'll understand what needs to be done to achieve your goals, what review points and tweaking will be necessary, and how often. Aggressive targets will call for a wide range and consistent volume of activity. Equally, starting small with an approach can be an excellent way to dip your toe in the water and work incrementally towards a goal.
We build our pricing based on the priorities of your business and how quickly you need to hit your goals. We translate your goals into a quarterly set of prioritised sales and marketing objectives and tactics.
We'll scope everything and make sure it works to your requirements. If your needs change, so does our scope. We don't bill by the hour; we charge based on agreed outcomes.
Before we begin working together, we'll have a good idea of the tactics and priorities required to achieve your goals. We'll set these prices in a proposal so you get a taste of what we'll do and how much we'll charge.
Working with us starts at £7,500 per month. Experience shows that this allows us to deploy the minimum number of activities regularly that can begin to move the dial around the key outcomes we focus on, like demand generation, lead generation and pipeline movement.
Although each scenario is different, this level of investment would see the production of awareness content to help build web traffic, some gated premium content to encourage lead conversion and retargeting to draw back visitors. We would also deploy email nurturing of leads to push them closer to a close and manage your MarTech environment.
As investment climbs, you should expect to see a step up in the volume and mix of content, with more sophisticated consideration pieces published to help prospects make buying decisions. Ongoing management and optimisation of your website are likely to be on the cards, and we will likely run some Paid Search or Paid Social campaigns to help further drive up the lead flow.
The list of activities is never exhaustive, and neither is the priority and mix each quarter, meaning costs can remain aligned to current priorities in an agile way. Our starting costs are based on a minimum 12-month contract, but more flexibility can be added for a slightly higher retainer.
Every Gripped growth package includes the core elements that are needed to successfully grow your business.
Experienced Growth Specialists
Our agency replicates the skills of successful in-house teams. You'll get access to specialists who can help with growth strategy, content, digital, social, design, SEO and much more.
Search Engine Optimisation
We'll develop content that appeals to the search habits of your target market and key personas. We'll increase your online visibility and create things that your audience not only wants to read, but appreciates and shares.
Social Media Management
Your customers and prospects are using social media to understand their options. Social is the ticking heartbeat of inbound and we'll manage the whole thing ensuring a steady stream of engaging content.
Conversion Mapping & Optimisation
After we build amazing content to draw your audience to your website we'll ensure there are plenty of ways that they can convert into a lead. We'll map out and create Calls To Action and turn strangers into leads.
Martech Skills
Digital marketing requires a special skill set and we're a digital-first agency. We can help you get the most out of your investments in HubSpot and other martech platforms.
You can pick services to create an inbound marketing subscription that fits your business requirements. Whether you've got no in-house resources or you're looking to bolster or transform your existing team, we've got the skills to help.
Content Creation
- Creation & Design of eBooks
- Writing, Posting & Promoting Blogs
- Design & Delivery of Infographics
- Case Study Development
- Delivery of Product Collateral
- Webinar Production & Promotion
Go-To-Market Strategy
- Go-to-Market Workshop
- Competitive Positioning
- Sales & Marketing Performance Audit
- Ideal Customer Profile Research
- Buyer Persona Analysis
- Influencer Profiling
- Sales Pipeline Analysis
- Content & Editorial Plan Creation
- Digital Marketing Assessment
Martech Stack Design & Build
- Marketing Automation Setup
- HubSpot/Salesforce Integration
- Remarketing Setup
- Social Media Setup & Optimisation
- Google Analytics Setup & Audit
- Sales Pipeline Setup
- HubSpot Reporting Configuration
Product & Proposition
- Product Launch Planning
- Proposition Development
- Product Presentation Build
- Product Collateral Development
- Product Sales Training
Conversion Ready Website
- Website Redesign
- Web Build & Deployment
- Evolve Existing Website
GDPR Compliance
- GDPR Readiness Audit
- GDPR Policy Development
- GDPR Policy Implementation
Brand & Design
- Brand Book Development
- Website Refresh
- Messaging & Positioning
- Logo Redesign
The cornerstone of converting your leads, a well thought out, well-assembled website involves plenty of time, thought and development skill. The more sophisticated the site, the more thought it needs. The more you want it to stand out from the competition, the more time and skill required. All of these factors will impact the cost.
You should have earmarked anywhere from £15,000 - £50,000, as well as ongoing maintenance costs. We've captured all of the decisions and factors that go into making up the cost of website development in our short Guide to Budgeting For Your Next Website.
If you're serious about building your growth strategy, you will need to go way beyond the basics we will cover in our initial assessment. Nearly all the elements that make up growth strategy development will require a degree of attention to ensure you understand where you are going and how you are going to get there.
Depending on the number of sessions and people required, you should budget between £6,500 - £18,500 to plan your growth strategy.
There are other platforms we work with, so it is not a prerequisite. But we do find customers who invest (or who have already invested) in HubSpot are more successful. HubSpot sits at the centre of your demand generation and sales activity, which means all of your key data is in one place, making it more useful, easier to report and ensuring everyone knows where we are and what they're responsible for.
This is a tough one to predict. It all depends on what foundations you have in place, to begin with. You can expect to see an increase in leads and performance within the first 3-6 months and further development and ramp up between 6-12 months.
For customers who need faster results, we always encourage early investment in paid social and PPC to boost results.
As standard, we work on 12-month contracts coupled with a long-term view of your goals and how we can support you in hitting them.
Customers needing greater flexibility on contract terms can benefit by paying a slightly higher retainer.
There are some costs that sit outside of the investment required to work with Gripped. They include:
- Paid Advertising Spend (PPC, Display, Paid Social)
- MarTech Spend - e.g. HubSpot
- Data acquisition
- Image or video licences outside of agreed project scope
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
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