B2B LinkedIn Agency for SaaS & Tech
LinkedIn ads that drive qualified sales leads
B2B LinkedIn ad campaigns designed to engage your target audience, nurture relationships, and generate in-market demand for SaaS and tech sales teams.
LinkedIn drives 80% of B2B leads, but most campaigns fail to deliver qualified leads. Let’s change that.
Educate your audience, don’t just sell
Too often, SaaS and tech companies launch LinkedIn campaigns expecting immediate conversions and sales. The reality? Decision-makers scroll past because they don’t trust you yet.
We focus on crafting campaigns that educate your audience about their challenges, offering value before asking for commitment. By positioning your brand as an industry expert, your LinkedIn ads will build trust and drive sales when your audience is ready to buy.
We target decision-makers
LinkedIn’s unrivalled B2B targeting options let us focus on the people that matter most: founders, C-suite leaders, and marketing heads in your ideal customer profile. Our team creates tailored messaging and standout creatives to cut through the noise, ensuring your ads capture attention and spark meaningful conversations.
Full-funnel campaigns that convert
Great campaigns don’t stop at lead generation. From top-of-funnel awareness to bottom-of-funnel retargeting, we guide your prospects through a seamless LinkedIn ads journey. Whether it’s gated content, event sign-ups, or demo requests, we focus on what delivers value to your audience and results for your sales team.
Optimise, scale, and win
LinkedIn ads need constant attention to perform. We take a data-driven approach to monitoring and optimising your campaigns, ensuring the best ROI. From refining targeting and ad copy to A/B testing formats, we fine-tune every detail to keep your cost per lead low and your pipeline full.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
LinkedIn Campaigns that create demand
Reach your ideal audience with targeted, expert content that captivates, informs, and drives meaningful engagement on LinkedIn.
Struggling to get ROI from your LinkedIn ads?
We’ll audit, strategise, create and manage your LinkedIn campaigns with a focus on what matters — revenue.
A LinkedIn ads team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager possesses the B2B marketing expertise to guide your decisions and integrate all elements seamlessly. They will engage the appropriate specialist resources at the right moments to advance your LinkedIn advertising strategy, keeping you informed throughout the process.
Paid Social Strategist
Your Paid Social Strategist will develop and implement LinkedIn ad campaigns that educate, nurture, and convert prospects into sales conversations. They will continuously optimise your campaigns, focusing on driving sales discussions, pipeline growth, and revenue generation.
Content Specialist
By combining thorough research and leveraging your team's expertise, your Content Specialist will craft unique and engaging narratives that position you as a thought leader within your sector, initiating conversations with your target audience.
Copywriter
With only a moment to capture attention on LinkedIn, your Copywriter will distil your propositions into compelling statements and narratives for your ads, engaging and converting your audience effectively.
CRO Specialist
The destination of your LinkedIn ads is crucial. Your Conversion Rate Optimisation Specialist will ensure that landing pages are optimised to convert ready prospects and guide those not yet prepared towards the next logical step in their buying journey.
Creative Designer
First impressions count, and there’s a lot of competition fighting to be seen. Your designer will create eye-catching creatives that ensure your message doesn’t get lost in the crowd.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the paid social services that are tailor-made for where you are today and what you’re trying to achieve.
B2B paid social agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid audit
FREE
You’ll get a skinny audit that looks at your social presence and website performance benchmarked against your three closest competitors, and how to improve it.
LinkedIn audit
Starting from £3,000 (one-off cost)
You’ll get a deep dive into the current state of your LinkedIn performance performance and be given recommendations on how to improve it. The number of campaigns and destinations that need auditing dictates the cost.
LinkedIn management
Starting from £4,000 / month
We’ll audit what exists and work with you to develop your prospect or recruitment Linkedin strategy and balance thinking, planning, and execution into monthly allocated resource. The amount and type of resource that you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation (including LinkedIn) tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B LinkedIn agency FAQs
LinkedIn is the world's largest professional network, making it an ideal platform for B2B SaaS companies to connect with key decision-makers and industry professionals. Its advanced targeting capabilities allow you to reach specific audiences based on criteria such as job title, industry, and company size, leading to higher-quality leads and improved conversion rates.
For B2B SaaS marketing, the following LinkedIn ad formats are particularly effective:
- Sponsored Content: Native ads that appear directly in the LinkedIn feed, including single-image ads, video ads, and carousel ads, ideal for sharing thought leadership and product updates.
- Sponsored Messaging: Direct messages sent to users' LinkedIn inboxes, such as Message Ads and Conversation Ads, useful for personalised outreach and event invitations.
- Text Ads: Pay-per-click or impression-based ads displayed on the sidebar of LinkedIn pages, suitable for driving traffic to landing pages or generating leads.
LinkedIn provides robust targeting options that allow B2B SaaS companies to reach their ideal audience by:
- Job Title and Function: Targeting professionals based on their specific roles within organisations.
- Industry and Company Size: Focusing on businesses within particular sectors and of certain sizes to align with your ideal customer profile.
- Geographic Location: Narrowing down audiences based on regions or countries relevant to your market.
- Member Skills and Interests: Engaging users who have listed skills or shown interest in areas related to your SaaS offerings.
- Company Name: Directly targeting employees of specific companies you aim to engage.
To maximise the effectiveness of your LinkedIn Ads:
- Develop Clear and Compelling Ad Copy: Address your audience's pain points and demonstrate how your SaaS solution can resolve them.
- Use High-Quality Visuals or Videos: Capture attention and convey your message effectively through engaging media.
- Include a Strong Call-to-Action (CTA): Guide the audience towards the desired action, such as signing up for a demo or downloading a whitepaper.
- Test Different Ad Formats and Messaging: Determine what resonates best with your target audience by experimenting with various approaches.
- Optimise Landing Pages: Ensure they are designed for conversions and provide a seamless user experience that aligns with your ad content.