B2B Paid Social Agency for SaaS & Tech
Paid social that creates sales conversations
B2B paid social campaigns that guide your audience through a passive sales process and create more demand for SaaS and tech sales teams.
97% of your market aren't ready to buy. Build trust with them so they choose you when they are.
Educate, don’t sell
All too often B2B businesses get excited by the targeting capabilities of paid social platforms and spin up demo/sales conversion ads thinking this will get them sales conversations. The reality? It rarely does.
You need a considered strategy that educates you audience on their pains, builds trust with them so they see you as an expert, and convinces them to choose you when they become in-market to buy.
Create a full funnel journey
You’ve just created a shiny new asset and the whole business is excited about it. You push a campaign live for it and then what? Two months later you’ve got lots of eBook leads that haven’t gone anywhere. Sales are annoyed, leadership are annoyed and everyone’s thinking was it worth it?
The secret to success is ensuring you’ve mapped out a full funnel journey, and challenged the idea that assets should always be behind a gate. You need the right mix of gated and ungated assets to both build a picture of the organisations with genuine interest, while not trying to force demand that isn’t there yet.
Empower sales with intelligence
Paid social platforms are packed with useful data and insights, but most B2B SaaS and tech companies aren’t leveraging it in the right way.
Go beyond optimisations and lift out data that is useful for sales teams. From mapping interested organisations, to feedback on messaging, to providing possible hit lists, we’ll help you be the driving force that better aligns sales and marketing efforts.
Optimise for the metrics that matter
The platforms may be packed with useful data, but this can sometimes be overwhelming. You need to know the right metrics to pay attention to daily that can help or hinder campaign performance.
Outside of the platform, a revenue-centric approach is needed. We’ll test and determine the campaigns, content and messages that resonate the most with your target audience and optimise for what drives sales outcomes.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Content that creates demand
Get in front of your audience with high value, expert content that engages, educates and converts prospects.
Struggling to get ROI from your paid social campaigns?
We’ll audit, strategise, create and manage your paid social campaigns with a focus on what matters — revenue.
A paid social team that feels like your own
We’ve pulled together an expert team of specialists that think like in-house marketers and consider the whole buying journey.
Marketing Account Manager
Your dedicated Marketing Account Manager has the B2B marketing knowledge to guide your decisions and tie everything together, tapping into the right specialist resource at the right time to drive your B2B paid social strategy forward, keeping you up to date every step of the way.
Paid Social Strategist
Your Paid Social Strategist will combine earned and paid social tactics to educate, nurture, and convert prospects into sales conversations. They’ll continuously optimise your campaigns with a focus on what’s driving sales conversations, pipeline and revenue.
Content Specialist
Through a combination of desk-based research and tapping into your team's expertise, your Content Specialist will create unique and interesting angles that position you as a thought leader within your niche and starts conversations with your target audience.
Copywriter
You have a split second to capture someone’s attention on social media. Your copywriter will take your propositions and help craft compelling statements and narratives for social assets that engage and convert.
CRO Specialist
Destinations are a critical part of paid social campaigns. Your CRO Specialist will ensure they are optimised to convert prospects who are ready, and guide those that aren’t to the next natural step.
Creative Designer
First impressions count, and there’s a lot of competition fighting to be seen. Your designer will create eye-catching creatives that ensure your message doesn’t get lost in the crowd.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
How to buy from us
Every business is at a different stage in their search journey. To get to a price we need to understand your current challenges and needs, and select the paid social services that are tailor-made for where you are today and what you’re trying to achieve.
B2B paid social agency pricing & packages
We want to make buying from us as simple as possible. So you’ll see below we’ve tried to give you an idea of the different ways to engage us, the starting costs and what changes that price.
Rapid audit
FREE
You’ll get a skinny audit that looks at your social presence and website performance benchmarked against your three closest competitors, and how to improve it.
Paid social audit
Starting from £3,000 (one-off cost)
You’ll get a deep dive into the current state of your paid social performance and be given recommendations on how to improve it. The number of campaigns and destinations that need auditing dictates the cost.
Social media marketing (Content + earned social + paid social)
Starting from £6,000 / month
We’ll create a social media strategy that ties together earned and paid social to work in harmony to drive demand. The pace of execution and number of paid campaigns dictates the monthly cost.
Paid social management
Starting from £4,000 / month
We’ll audit what exists and work with you to develop your prospect or recruitment paid social strategy and balance thinking, planning, and execution into monthly allocated resource. The amount and type of resource that you need dictates the monthly cost.
Full digital marketing engagement
Starting from £7,500 / month
A combination of demand capture and demand creation (including paid social) tactics will be proposed that align with your goals and drive revenue growth. The pace of execution and breadth of tactics needed dictates the monthly cost.
Consult with a SaaS and tech marketing specialist today
Start with a complimentary digital sales and marketing review.
Fill in the form and schedule a chat with our experts.
What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
B2B paid social agency FAQs
Using a B2B paid social agency can help businesses reach their target audience more effectively, generate leads, increase conversion rates, and boost overall business growth.
B2B paid social agencies use targeted strategies, including landing page optimisation and real-time data analysis, to attract high-quality leads and optimise conversion rates.
Organic social media involves gaining traffic from free social media posts, whereas paid social media involves paying to display advertisements or sponsored messages to social media users based on a user profile e.g. demographic or behavioural attributes.
A social media marketing strategy supports B2B businesses by promoting brand visibility, fostering community engagement, and driving lead generation. It provides a platform to showcase products or services, share valuable content, and engage with industry influencers.