B2B SEO
Countering Declining Organic Search Traffic: A Playbook for SaaS CMOs
Organic search has long been a cornerstone of SaaS growth, driving a steady stream of high intent visitors and sales conversations. But many SaaS CMOs are now witnessing an unsettling trend: declining organic traffic despite continued SEO effort. In late 2024, analysis of 1,600 SaaS companies revealed steep losses in organic search traffic for many…
Rank First, Write Second: A Practical SEO Strategy for B2B SaaS Marketers
Search engine optimisation (SEO) can feel like a slow burn—especially for B2B SaaS marketers who must balance lead generation, product marketing, and customer retention. In a crowded digital landscape where tens of thousands of SaaS companies are battling for search engine real estate, achieving top rankings is more critical than ever. But how do you…
The Best B2B SEO Agencies in 2025
Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your products and services to B2B clients serves up a range of unique challenges compared to B2C. So, when seeking professional help, finding the best dedicated B2B…
Steal This SaaS Keyword Strategy (+ Template To Use)
I’m feeling generous this month (is that a pig flying?), and I’m giving you all the exact formula I’ve used to create 50+ B2B SaaS keyword strategies in my time at Gripped that actually build pipeline. From my five years in SaaS marketing, I’ve seen keyword strategies consistently trip up businesses both big and small….
The Ultimate SEO Strategy Guide for B2B SaaS Companies
Unlock the power of SEO with our comprehensive guide tailored specifically for B2B SaaS companies.
B2B Website SEO: Where SaaS Businesses Get It Wrong
Weeks, if not months of work go into putting a new version of your website live. And after all the blood, sweat, and tears that have gone into the latest version of your website, you suddenly find yourself in the hot seat two months down the line, facing questions like: The simple answer? SEO is…
The SaaS Marketers Guide to SERP: SaaS SEO Explained
Unlock the secrets of SaaS SEO with our comprehensive guide! Learn how to dominate the SERP and drive organic traffic to your SaaS business.
On-Page SEO checklist
There are just a few On-Page SEO basics that both SEO experts in the UK and Gripped. It’s important, but (and this is critical), it’s not as important as writing something your audience cares about and is actively searching for online. However, once you’ve identified the right thing to write, do yourself a favour and…
Who is the Best SEO Expert UK?
In today’s digital marketing, a website that doesn’t include SEO resembles a vehicle without fuel. Think about it: 68% of all online experiences start with a search engine. 1 In other words, SEO — being seen via search — is vital to your marketing strategies. Not only does SEO boost brand visibility, it also makes…
What is the Difference Between 1st and 3rd Party Cookies? And, Why is it Important?
Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to shopping behaviours, and ultimately opening the door for key processes including behavioural profiling and retargeting. Despite this, cookies and the user data they provide have become a controversial…
