Brendan Welch
B2B Content Marketing Best Practices in 2023 and Beyond
B2B content marketing has undergone a series of transitions which has seen it evolve from its former traditional format into something far more digital and dynamic. The main driving force behind these changes is undoubtedly the evolution of the internet itself — content marketing today revolves around digital distribution. For example, Think With Google estimates…
What Is Content Marketing? How Can It Help Your Business?
What is content marketing? Content marketing is the merger between advertising, entertainment and education — and what that looks like is really up to you. Most commonly, content marketing is a blog article. But what is most important (when trying to define the category) is that it adds value to the reader while furthering your…
6 B2B SaaS Content Marketing Tips that Convert
For SaaS companies, organic search accounts for more than a quarter of all traffic, second only to direct traffic.1 In short, high-quality B2B content marketing for SaaS companies is crucial. So it’s no surprise that 55% of B2B marketers publish content multiple times per week — 12% more than the general marketer population.2 Companies that…
10 Lessons from Inbound 2019
Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…
