Brendan Welch
What Is Content Marketing? How Can It Help Your Business?
What is content marketing? Content marketing is the merger between advertising, entertainment and education — and what that looks like is really up to you. Most commonly, content marketing is a blog article. But what is most important (when trying to define the category) is that it adds value to the reader while furthering your…
6 B2B SaaS Content Marketing Tips that Convert
For SaaS companies, organic search accounts for more than a quarter of all traffic, second only to direct traffic.1 In short, high-quality B2B content marketing for SaaS companies is crucial. So it’s no surprise that 55% of B2B marketers publish content multiple times per week — 12% more than the general marketer population.2 Companies that…
10 Lessons from Inbound 2019
Inbound 2019 has come and gone, and HubSpot certainly knows how to put on a show. For the 26,000 marketers (and simple inbound enthusiasts) who descended on Boston, MA for four days in September, there was a lot to be learned. If you couldn’t make it, or are simply worried you missed out on some…
