Who we work with (and who we don't)
We're a B2B marketing agency for SaaS, AI and tech companies between £2m-£50m ARR that need pipeline, not vanity metrics. Most agencies will take anyone with a budget. We don't.
Our Ideal Customer Profile
Company: B2B SaaS, AI or tech, £2m-£50m ARR, selling to a niche, mid-market or enterprise with £15k-£500k+ average deal sizes and 3-18 month sales cycles.
Stage: Series B-D with backing, or profitable and bootstrapped. You've proven product-market fit and need to scale pipeline predictably.
Team: 40-500 employees, sales team of 5-20 people, someone senior who can make decisions and the bandwidth to be properly involved.
Infrastructure: Working CRM with defined stages, lead routing process, sales team that follows up fast, and some way to track closed revenue.
Essentially, you have the fundamentals and need strategy and execution expertise. We become your marketing experts, work directly with your marketing team and deliver pipeline. Our longest client relationships are 5+ years because the compounding effect is massive.
We work best with companies that...
Have sales operation sorted.
You've got a sales team (not just the founder), they use a CRM, and they actually call leads within 24 hours. If your sales team is "too busy" to work marketing leads, you need more sales people, not a marketing agency.
Treat marketing as investment, not expense.
You have £5k-£15k/month and you're measuring success in pipeline and revenue, not impressions and engagement. You understand that results take 90 days to prove and 6 months to really scale.
Can make decisions without drama.
Someone senior (CMO, VP Marketing, CEO, CRO, Founder) can clear 3 hours for a discovery workshop, approve creative in 24 hours, and say yes or no to pivots immediately. You don't need three layers of approval for every decision.
Actually want an agency partnership.
You'll share revenue targets, tell us when deals close and why, involve us in company strategy, and treat us like an extension of your revenue team. You're not looking for a vendor to manage at arm's length.
Give strategies time to work.
You won't panic when cost-per-lead spikes for a week. You won't demand immediate changes when one test underperforms. You understand that constantly changing everything means you learn nothing.
We're probably not right if...
❌ You have unrealistic expectations:
If your CEO needs pipeline this week or you're trying to hit Q4 targets in November, we can't help. Our onboarding sets us up for success, then campaigns need 60-90 days to prove performance. If you need a pipeline system that works for years, we're here.
❌ You don't have a sales team:
We generate sales conversations. Your sales team closes them. If you're a founder selling everything yourself and planning to hire sales "once we get more leads," that's backwards. Hire sales first, then hire us.
❌ You want to "test" with £2k/month:
B2B marketing doesn't work at £2k/month. You'll spend it all on platform fees, basic setup and minimum viable ad spend. Then you'll get some leads, decide it didn't work and move on. If you want to test the market, run your own LinkedIn ads for three months.
❌ Your product doesn't solve a real problem:
If your product is a "nice to have" or you're still searching for product-market fit, marketing won't fix that. We can't create demand for something people don't need. Fix the product first, prove people will pay for it, then we can help.
❌You can't involve senior people:
If your CEO, CMO or VP Sales can't clear three hours for a discovery workshop, or if every decision needs board approval, this won't work. We need access to people who understand the business and can make decisions. Junior marketers who "need to check with their boss" on everything create delays that kill momentum.
❌ You're comparing five agencies on price:
If you're running a procurement process comparing us against four other agencies based on cost-per-lead projections, we'll lose. We're not the cheapest and we won't pretend to predict CPL in a market we haven't researched yet.
Industries we work with:
SaaS (our biggest focus)
Sales and marketing tools, project management, HR tech, cybersecurity, data analytics, support platforms, AI platforms.
Tech Professional Services
MSPs, cybersecurity consultancies, digital transformation agencies, technical consultancies, system integrators
B2B Tech
Enterprise services and hardware, telecom, IoT, cloud infrastructure, AI infrastructure and tooling.
What good clients do differently
They involve sales from day one. Sales leadership attends discovery. Both teams share Slack channels and pipeline reviews. They're one revenue team, not separate departments.
They make decisions in hours, not weeks. Creative approval in 24 hours. Strategic pivots decided in the meeting. Speed compounds.
They share everything. When deals close and why. What sales hears about lead quality. Real revenue targets. No hidden expectations.
They stay long enough for compounding. Average client relationship is 4 years. Months 1-3 are learning, 4-6 are optimisation, 6-12 are scaling. They understand this and commit.
Our clients stay for 4+ years on average because when marketing actually works, you don't switch agencies - you scale budget.
They're growing, ambitious companies that treat their agency like part of their revenue team. They've helped us grow from 2 people in 2017 to 25 people serving 30 clients, with an 80% retention rate.
If any of this sounds like you, maybe, we're a good fit for each other
Book a 30 minutes call for us to understand your business and see if we're a good fit.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session