B2B Marketing Services Pricing for SaaS & Tech
Transparent pricing that scales with your growth. Most B2B marketing agencies hide their pricing. We believe you should know what you're paying for and why. Our pricing is based on the scope of work you need, the channels we're managing and the complexity of our work together.
How Gripped's Pricing Works
We don't believe in one-size-fits-all packages. Your pricing depends on three factors:
Scope of Work
Are we handling full demand generation across multiple channels, or focusing on a specific area like paid media or SEO? Broader scope means more investment.
Channels and Complexity
Managing paid media, SEO, content, and ABM requires more resources than a single channel. Technical products or complex sales cycles need deeper expertise.
Your Stage and Scale
Early-stage companies need different support than scale-ups. We price based on where you are and what success looks like for your business.
A typical investment is £5K-£15K per month for strategic execution across core channels. Most marketing leaders invest £8K-£12K/month.
Common Engagement Models
Advisory or Execution
From £3,500/month + project fees
Monthly strategic guidance and/or access to a specialist to fill a skill gap, with specific projects priced and executed as needed. Flexible model for experienced teams.
What's included?
- Quarterly strategy sessions
- Planning and roadmapping
- Access to specialised expertise
- Projects priced individually
Best for strong in-house teams who need strategic direction and periodic execution support.
Performance
From £7,500 /month
Deep expertise in one or two channels e.g. paid search, paid social, SEO or content. Strategic execution without the full department.
What's included?
- Channel strategy and planning
- Campaign execution
- Performance analysis
- Monthly strategy reviews
- Integration with your team
Best for teams with in-house resources who need specialised expertise in specific channels.
Scale
From £15,000 /month
Full demand generation across strategy, paid media, content, SEO and conversion optimisation. We become your outsourced marketing team.
What's included?
- Strategy and monthly planning
- Multi channel campaign
- Content creation
- Paid media management
- Marketing ops and reporting
- Sales alignment and enablement
- Weekly syncs
- Monthly strategy reviews
Best for marketing leaders who need complete execution support across channels.
How we build pricing for you
Fixed Monthly Retainer
We charge a flat monthly fee tailored to your chosen service tier. This fee covers strategy, execution, reporting, and the core deliverables you need to see consistent progress every month.
Predictable Growth Engine
From day one, we focus on predictable pipeline generation. Each plan includes a clear scope of work, so you know exactly what you’re getting,and we can measure outcomes effectively.
Scalable Packages
Whether you’re a fast-growing SaaS startup or an established mid-market leader, we offer multiple tiers. Start where you’re comfortable, then scale up when you’re ready.
Important Note:
- Paid Media Budgets are not included in your monthly retainer.
- Website Projects can be built into your plan or quoted separately, depending on scope.
Paid Media Budgets
Paid media spend (e.g. Google Ads, LinkedIn Ads, Reddit, Display, Retargeting) is a powerful accelerator, but it’s separate from your monthly retainer. Typical monthly ad budgets range between £5,000–£150,000+, depending on:
- Do you need to target multiple audiences, geographies or verticals?
- Are you entering a highly competitive space that requires a higher bid strategy?
- How quickly do you want to scale leads and pipeline?
How We Manage It
- Our Paid Media Specialists set up and optimise campaigns.
- We provide ongoing budget tracking and reporting, so you see exactly where every penny is going.
Questions to Consider:
- Which channels are most relevant for your ICP?
- Do you have a clear CPA target or ROAS goal?
- Are you open to experiments and expansion?
Website Projects
While light optimisations or management can included in each retainer, a full-scale website rebuild or major design/development work typically requires a separate project fee or an enhanced retainer tier. This ensures we can provide the time, resources, and attention your new site deserves.
Basic Refresh: £18k–£45k
- Ideal if you have a solid foundation but need updated design, improved UX, or fresh content.
Full Redesign: £45k–£150k+
- Best for larger, more complex sites that require custom development, integrations, and substantial new content.
We’ll Clarify Scope:
- Are you looking to rebrand or simply modernize your existing layout?
- Do you need advanced features like integrations, multilingual support, or complex journeys?
- How important is speed to market vs. extensive custom functionality?
What’s Included in Every Plan?
Dedicated Marketing Account Manager & Strategist
Your day-to-day and strategic go-tos. We lead sprints, manage resources, and keep you updated on progress.
30-Day Sprints & 90-Day Objectives
Clear roadmaps. Tangible milestones. No wasted effort.
Full Access to Specialists
Paid media, design, martech, web dev, content, SEO,our in-house experts jump in exactly when you need them.
Transparent Reporting & Analytics
We measure everything,from lead flow to CAC and LTV,so you can see the direct impact on your pipeline and revenue.
Flexibility to Scale
If you outgrow your current tier, we’ll help you upgrade so your marketing engine can keep up with your company’s success.
FAQs
Need a Custom Plan?
For businesses with unique requirements, like extended website projects, deeper martech integrations, or specialised compliance, we’re happy to tailor a plan. You’ll get the same strategic structure with added flexibility to meet your needs.
Reach Your Revenue Goals. Grow MRR with Gripped.
Discover how Gripped can help drive more trial sign-ups, secure quality demos with decision makers and maximise your marketing budget.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session