What to Expect From Onboarding at Gripped

Because we don't know what to say, who to target, or what success looks like yet. Launching campaigns before we understand your business is how you waste budget on the wrong message to the wrong people. We've seen too many companies burn £20k-50k learning things they could have figured out in a workshop.

If you already have campaigns running, we'll inherit them and keep them live while we go through onboarding. We're not turning off your lead flow. But we still need to go through discovery and strategy before we start changing things or scaling budget - otherwise we're just guessing what will work better.

We'll audit them in week 1 as part of discovery. If they're working, we'll optimise and expand. If they're not, we'll pause them and rebuild properly. Either way, we need to understand what's there before we touch anything.

Yes. The discovery workshop is essential, we can't build strategy without it. The alignment session is essential, we need your sign-off before we build. The bi-weekly status calls and monthly reporting sessions keep everyone aligned and make sure you're not surprised by results (good or bad).

We work with what you have and fill the gaps in the workshop. Most clients don't have formal persona docs or documented sales processes. That's fine, we'll build them together. But if you have materials, send them early because it speeds everything up.

No. If you want an agency that launches campaigns without understanding your business, there are hundreds of them. We're not that agency. The strategy phase is why our campaigns work from day one and why our average client stays for four years.

We can compress timelines slightly if you have all documentation ready, stakeholders available immediately, and can turn around reviews in 24 hours. But realistically, anything under four weeks means we're cutting corners. If speed is more important than results, we're probably not the right fit.

We keep going. The 90-day plan is just how we structure the first phase post-launch. After that, we continue running bi-weekly status calls, monthly reporting, and executing against a rolling roadmap. Most clients work with us for years because the campaigns keep performing and we keep optimising.

Week 1: 3-4 hours (workshop + admin)
Week 2: 2 hours (strategy review)
Weeks 3-6: 2-3 hours per week (reviewing deliverables, answering questions)

Ongoing: 1.5 hours per week (bi-weekly status call + monthly reporting session every four weeks)

This isn't a "set it and forget it" engagement. Demand generation works when there's collaboration between your team and ours. If you don't have time to be involved, results will suffer.

We'll dig into it immediately. Sometimes "bad leads" means targeting is wrong. Sometimes it means lead scoring needs adjustment. Sometimes it means sales expectations don't match marketing reality. We'll figure out which one it is and fix it. This is exactly why we have bi-weekly calls and monthly reporting, so problems get caught and solved quickly, not three months later.

Yes, if it makes sense. If you have a great content writer or designer, we'll collaborate with them. If you have a PR agency handling press and want us to handle paid, that works. We just need clear ownership of channels and regular communication so we're not duplicating work or contradicting each other's strategy.