B2B Marketing Agency for SaaS & Tech Marketing Leaders
Are You...
Expected to drive fast, predictable pipeline growth under tight budgets and even tighter deadlines
Leading a lean marketing team that’s juggling brand awareness, lead gen, product launches, and customer retention all at once.
Looking to prove ROI to the C-suite while adapting quickly to a constantly evolving tech landscape
If you said “yes” to any of the above, you’re not alone. As a SaaS Marketing Leader, the pressure to deliver consistent results can feel relentless,especially when you’re competing in a saturated market. That’s where Gripped comes in.
The Challenge
You took this role because you saw the opportunity. Maybe you're the first marketing hire building from scratch. Maybe you inherited a mess and need to prove marketing drives revenue. Maybe you've hit a plateau and need to scale.
The pressure is real.
You need pipeline impact in months, not years. Your budget is scrutinised. Every hire matters. You can't waste time on tactics that don't work.
The common pain we hear:
You're doing everything yourself. You need expertise you don't have - paid media, SEO, conversion optimisation, content strategy. Hiring takes months or you've got a headcount freeze.
Sales and marketing aren't aligned. Marketing generates leads sales complains about. Sales won't follow up. You're measured on MQLs, they're measured on revenue. Nobody's happy.
Your existing agency isn't cutting it. They run campaigns but don't understand your business. Reporting is vanity metrics. Results are mediocre. You're paying for execution, not strategy.
You're stuck in execution mode. Fires to put out, campaigns to launch, reports to build. You need to think strategically but there's never time.
Your team is stretched. You're coaching them through when you need them driving results.
Where Gripped can help
First Marketing Hire Building Your Team
You're the first or second marketing person and everything falls on you. We become your team - you focus on strategy and stakeholder management, we handle execution across channels
Inherited a Mess,
Need Quick Wins
The marketing you inherited isn't working and leadership lost patience. We find whats working, identify quick wins and build something sustainable. 90 days in, you have momentum and credibility.
Scaling What's Working Quickly
You've found product-market fit and need to scale marketing to match sales targets. We build scalable systems that handle 3x growth without breaking - paid media, content production, marketing ops.
Preparing for Fundraising, Investment or Exit
You're raising Series A or B and need to show traction. We focus on metrics investors care about - CAC trends, pipeline quality, channel efficiency - and help you prove marketing drives growth.
Generalist Who Need Specialised Skills
Your team is smart, they know your product, but lacks deep expertise in technical disciplines or enterprise marketing. We work alongside them, teaching while doing, so they level up over time.
Trapped Between Strategy and Execution
You're drowning in execution with no time for strategic thinking. We take campaign management, optimisation and reporting off your plate so you can actually lead.
Gripped for Marketing Leaders
Why Partner with Gripped?
Why Gripped for B2B SaaS and Tech?
Built for B2B SaaS
We understand the complexities of long sales cycles, technical buyer personas, and the need for product-led stories that resonate with your audience.
Sales & Marketing Alignment
Our approach closes the gap between MQLs and SQLs, ensuring every lead is sales-ready, and your teams collaborate instead of clash.
Dedicated Specialists
From SEO pros and paid media experts to strategists who live and breathe SaaS metrics, we bring diverse skill sets under one roof.
Scalable Solutions
We help you iterate and scale what works, whether you’re launching in a new region, targeting a fresh vertical, or rolling out additional product features.
Ready to Lead Your SaaS Marketing to New Heights?
You've got the vision. We've got the execution. Let's partner up so you can focus on strategic decisions, while we handle the nuts and bolts of building and optimising your pipeline.
Here's what you'll get:
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
Book your free digital marketing review
30 min session