For marketing leaders tired of agencies
We’re a revenue-focused B2B digital marketing agency obsessed with how buyers buy and aligning sales with marketing.
The Gripped advantage for marketing leaders
Your team is focused on high-value tasks, and you’re feeling the pain of an existing, misaligned agency relationship or finding, vetting and managing multiple freelancers. Enter Gripped: your strategic partner that effortlessly integrates, offering proactive expertise laser-focused on your sales and marketing metrics.
Navigating complex platforms shouldn't be your team's battle. We bring clarity to the chaos, ensuring your team can focus on what they do best. With Gripped, you get the expertise without the overhead.
We’ve built the team,
so you can benefit
Move beyond lacklustre agency experiences. We operate with the mindset of in-house marketers, deeply attuned to your buyers. Our team elevates your digital marketing, whether leading strategies or supporting key areas.
We're more than 'yes people'. We bring critical thought, fresh ideas, and a passion akin to your own team. Every task is executed with precision, aligned with the KPIs you value.
Beyond MQLs to metrics that truly matter
Facing rising MQL targets with fewer resources? MQLs can skew focus towards volume, not value, flooding sales with ill-fitting leads and eroding internal trust.
Gripped stands with sales. We grasp their selling nuances, challenges, and resonating messages. We prioritise meaningful sales conversations over mere content downloads. With us, you'll bridge divides and zero in on truly impactful metrics.
Focused on revenue, not fluff
You can’t put vanity metrics in the bank. We focus on driving growth and scaling your sales conversations, pipeline and profitable revenue.
£2.1m in pipeline generated in their last financial year from inbound marketing.
£2m return from £20k paid media budget (10,000% ROAS).
Inbound marketing strategy led to a successful acquisition by Optimizon.
Delivering agile, buyer-centric marketing
From strategic thinking to execution Gripped are experts in taking compelling ideas and turning them into reality. We work agile, tapping into the right resources at the right time. All delivered in a straight forward subscription service.
Strategies to create and capture demand
Align sales and marketing with demand generation strategies that drive revenue growth. Gripped's strategy service decodes the growth puzzle for B2B SaaS and tech businesses, delivering buyer-centric blueprints that drive demand, pipeline, and revenue. Harness decades of industry expertise to transform your go-to-market approach and outpace competitors.
B2B content marketing that gets prospects talking
Be the go-to expert in your niche with practice leadership-driven content. Gripped's Content Marketing service crafts compelling narratives for B2B SaaS and tech businesses, driving conversations and conversions. Leveraging deep industry insights, we produce standout content that resonates with your audience, positions you as an industry leader, and fuels your sales pipeline.
Optimise the path to purchase with B2B SEO
Get found in search for the most relevant and highest intent keywords. Gripped's B2B specialist SaaS and Tech SEO is laser-focused on driving revenue by optimising the path to purchase. Harnessing deep industry insights, we prioritise high-intent keywords, craft buyer-centric strategies, and ensure your online presence resonates with the evolving B2B buying habits.
Take the pain out of paid search
Capture demand from prospects that actively search for solutions like yours. Gripped's Paid Search services are designed to maximise your ROI by targeting high-intent prospects with hyper-personalised campaigns. By understanding and leveraging the evolving B2B buying habits, we ensure your brand is front and centre when your target audience actively seeks solutions like yours.
Create sustainable demand with B2B paid social
Build trust and create demand with the majority who aren’t ready to buy. Gripped's B2B Paid Social service is designed to transform your online buying journey, ensuring that your brand is strategically positioned to engage, nurture, and convert high-intent prospects. By leveraging the power of paid social, we aim to drive tangible sales outcomes for your business.
Social media is noisy, get your message heard
Cut through the noise of social and get your opinions and messages heard. Gripped's earned social services build a presence where your target audience is and position you as a thought leader in your B2B SaaS or tech niche.
Your website should be your best salesperson
Gripped's B2B SaaS & Tech Website Design service is tailored to ensure that your website isn't just a digital presence but your most effective salesperson. We understand the unique challenges B2B SaaS and tech businesses face and have crafted our services to address these needs.
Get more from your Martech
Get more from the platforms that underpin your processes, data and growth decisions. Ensure that your marketing technology stack isn't just a collection of tools but a cohesive system that drives growth. We understand the unique challenges B2B SaaS and tech companies face, especially when leveraging technology for marketing success.
Are we a good fit?
Your situation
Existing agency relationship
Tired of your existing relationship being misaligned on KPIs and delivering poor results? You need an agency aligned to revenue goals and driving high-quality demand to your sales team.
Managing freelancers
You’re managing multiple freelancers and there’s a lack of consistency in marketing execution. You’re spending too much time reviewing outputs and you need a trusted partner who’s been there and done it before.
Building a team
Your team need to focus on high-value tasks and be kept closer to your product or service, and running events. You lack skills in specialist areas and need to complement your existing team with this expertise.
Your team
Whether you're a global or UK-based organisation, you’ll have sales and marketing teams in the UK with someone within each who can give at least bi-weekly time commitments.
We'll work alongside your marketing team to help drive the strategy forward. We need frequent communication with sales to drive sales and marketing alignment across key accounts and get feedback on the market, lead quality and provide them with actionable intelligence.
How to buy from us
Every business is at a different stage of its growth journey. That’s why we’ve pulled together different packages to suit different needs.
Trusted by B2B SaaS and tech companies
"Gripped are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie-cutter solution. Their project management is the best I have experienced from a vendor."
Irina Dzhambazova
Head of Marketing
"The team and resources assigned to our account has been brilliant. They've spent numerous days getting to know and onboarding us as a partner. We trust their judgments. strategy and tactics, and we're impressed with the standard of their communication and the outputs they've produced for us!”
Adele Quinn
VP of Growth
“Gripped truly acts as part of our team. They take the time to understand, challenge and debate. The relationship has been exceptional; they're proactive and never rest on their laurels”.
Antonia Edmunds
Head of Growth
“With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies I've worked with who seem to push their strengths and ideas whilst not hearing our own”.
Charlie Hooper
Marketing Manager
“The thing we love about Gripped is they're always proactive and love collaborating — the calls we have are incredibly valuable as we bounce ideas off each other and then agree on a direction that aligns with our current priorities, they don't wait for you to tell them what to do”.
Connor Shugrue
Global Digital Marketing Manager
“We started from a base of near-zero. Gripped focused on content marketing to grow qualified traffic to our website. Traffic exceeded targets and our customers regularly gave unsolicited feedback on the quality of articles”.
Rael Cline
Co-Founder & CEO
“Gripped have helped us change the way the market perceives us through their content. Our new website gives us a presence we can be proud of and finally we know that marketing is contributing towards our growing revenue”.
Troy Platts
Co-Founder & CEO
"Gripped's knowledge and flexibility is really impressive. They work with you like an extension of your team, not an agency. Inbound leads have increased by 40% since working with them. our business profit has in turn doubled”.
Simon Riddlesden
Chief Commercial Officer
Consult with a SaaS and tech marketing specialist today
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What will you get on the call?
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Helpful advice and guidance
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No sales pitches or nonsense
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No obligations or commitments
